There are many companies looking for your accounting services. People need you.
Can they find you online?
If you’re stuck in your office, hoping that potential clients will come knocking at your door because they saw your ad placement in the yellow pages, then you might end up disappointed.
More and more people are looking for accounting firms online. They need your expertise and your services. Can they find you when they search on Google? If not, then you should be worried.
You need to integrate online marketing into your accounting practice right here, right now, so people can find you easily. But do you know where or even how to start?
Don’t worry, we understand where you’re coming from. We can help you.
As modern technology continues to develop and improve our lives, people have increased their online activities, as they’re eager to maximize the Internet’s full potential. In fact, many people have created online profiles. From Facebook and Twitter to LinkedIn—you name it; people are active in every social media platform!
As a result, traditional forms of advertising are gradually losing their effectiveness. Why give out flyers and brochures when most potential clients are searching for your firm online?
The majority of businesses know and understand this. Pretty much all of your colleagues are applying online marketing tactics to become more visible to potential clients. The results are great: they now get more visits than usual, and they close deals regularly. While you may want to apply online marketing tactics to your accounting firm as well, the problem is, you don’t really know how it works.
Many online marketing agencies will claim that they can help you. They will lure you with terms like “credible” or “professional” even though they don’t know the inner-workings of your industry.
Don’t fall victim to their rhetoric. Choose the marketing agency that perfectly understands your practice.
A study discovered that clients pass through five stages when selecting an accounting firm:
- They recognize a need or opportunity
- They seek alternatives
- They pick the contenders
- They narrow the field, and
- They select the firm.
More and more accounting firms are investing in online marketing to reach a wider audience. Another study found that potential clients will search for expert service providers online rather than rely on word-of-mouth recommendations when looking for a firm.
Take a look at these figures
- Thirty-one percent (31%) of potential clients will search online
- Nineteen (19%) will rely on recommendations