Our Methodology

Our Time Tested Formula For Success

Even with the longest checklist, you can’t test enough. We want to run your site on as many platforms and against as many configurations as possible. We want to know that both PC users and MAC users will receive the exact same content and experience.

Our sign off comes after our QA team is confident that all systems are go.

OUR METHODOLOGY

Project Assessment

We like to start by discussing the opportunities in which you are most interested. Then, we look at the scope of the assignment, timing, budget, your wish list and end deliverables. Finally, we discuss initial recommendations, ideas, and a rough timeline of our scheduling and input touch points.

Conceptual Stage

Conceptualization

This is where most people will tell you the “magic happens.” In reality, this is where hard work and experience come into play.

Brainstorming

Regardless, whether we’re producing a series of print ads for you, or a full-blown integrated campaign, our creative teams wade through every scrap and bit of information they’ve been given and work with a creative brief to be certain every idea they produce is on strategy.

Execution

We produce rough sketches and outlines for your review. Once we’ve found the look, feel and functionality you’ve been looking for, we move forward into production.

Design and Development

Once we’re satisfied with the right structure, we immerse ourselves in the overall design and functionality of your site. Just as words create a tone and manner for your brand, so do the looks, sounds, colors and textures on your site. This stage is when we begin heavy proofing, adding and/or deleting copy, final image selections and final content reviews. We also call in the exterminator. No one wants any bugs.

100%
PHOTOSHOP
92%
JAVASCRIPT
85%
HTML
77%
PHP

Testing and Quality Assurance

You can’t test enough. We want to run your site on as many platforms and against as many configurations as possible. We want to know that both PC users and MAC users will all receive the exact same content. We want to know loading time for 56k all the way to T1 connections. The exterminator is called in again just to make sure no critters are left. This stage isn’t over until we’re satisfied and confident that all systems are go.

Post Production

Now that all deliverables have been delivered, on time and on budget, post-production kicks in. We backup everything we’ve created for you numerous times, and make sure everything has been archived. We also go over all our numbers to make sure they match with yours, and schedule a Post Production with you to review our entire process for any opportunities to improve on how we work together. This allows us to strengthen our partnership and ensure future projects run even smoother. Nothing is more important to us then your feedback.

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We’re in the business of having clients for life. We often act as an extension of our client’s marketing team providing cutting edge technology and services that scale to meet the growth of our clients. We are a full-service design firm capable of handling all of your marketing needs under one roof.

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