Home buyers and sellers are constantly on the lookout for a real estate agent or broker to assist them during the buying and selling processes.
According to recent statistics from the National Association of Realtors (NAR), a staggering 88% of home buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69% in 2001. The same percentage of home sellers said that they sought the help of a real estate agent or broker in selling their home.
Can your potential clients find you when they search online?
Most home buyers are turning to the Internet during their home-buying process.
Your prospective clients are browsing real estate company websites, and reading reviews to assess properties for sale. In fact, the NAR revealed that real estate searches on Google have grown 253% over the past four years.
Moreover, 9 out of 10 home buyers search for a prospective residential property via different online channels. The Internet serves as the primary go-to-place for home buyers, with 43% of them agreeing that the first step in the home-buying process was looking online for properties. Before taking action on a real estate site, 78% of new home buyers visit more than three sites for research purposes.
Do you come up in their searches? What online channels are best for you?
More and more buyers are using their mobile devices when searching for a home to purchase.
According to research, your prospective clients aren’t just performing searches on desktop. As much as half, or 50%, home buyers utilize a mobile website when accessing information about a residential real estate.
When searching online using mobile, first-time home buyers perform the following tasks:
- • 51% read general information
- • 48% get directions to visit a home
- • 44% compare the prices of different homes
- • 35% compare the features of different homes
Is your website responsive and mobile-friendly?
Most of the actions performed by home buyers originate from a local search.
A growing percentage of home buyers rely on local searches when looking for a property for sale. In fact, 69% of them who take action on a real estate brand website begin their research with a local search term. More than half, or 52%, of actions on real estate brand sites come directly from a local search on a search engine.
Do you have a strong presence in local listings, maps, and directories?
Home buyers are also turning to videos for their multiple research needs.
Because most people would choose to watch videos rather than read text about products and services, videos play a significant part in the home-buying process. A massive 86% of home buyers watch videos to learn more about a specific community, 70% do so to tour the inside of a home, 54% to obtain general information, and 44% to compare features across multiple companies.
Is video part of your marketing mix?
Online reviews play a key role in real estate advisors’ online marketing efforts.
Your prospective clients value the reviews they read online about real estate services. Seventy percent (70%) of online searchers say they look at online reviews before purchasing a product or service. This is the same percentage for global consumers who trust online consumer reviews, making it the second most trusted form of advertising behind earned media, like word of mouth.
Because of the help they got from online reviews, 92% of searchers deem customer reviews as “extremely” or “very helpful,” while 59% consider customer reviews to be more valuable than expert reviews.
Are there positive reviews about your real estate services online?
Build a Solid Online Marketing Campaign for your Real Estate Services with us, today.
Fill out the form and contact us now for a consultation!
Did you know that the demand for plumbers in the United States is strong?
In fact, according to The New York Times and Bureau of Labor Statistics, the number of employed plumbers is expected to grow 21% by 2022 because of the increasing number of people who need plumbing services for their homes, organizations, and other establishments.
People are now looking for plumbing services online.
As more and more people need the services of plumbers, their means of locating plumbing contractors have changed dramatically through the years. Gone are the days of Yellow Pages and brochures. Today, customers are increasingly turning to the Internet to find plumbing contractors.
According to GE Capital Retail Bank, as much as 81% of customers conduct online research before purchasing a product or service. Brafton, on the other hand, revealed that 89% of customers use search engines to acquire services.
Do you come up in the search engines?
Many plumbers are still unaware of what online marketing can do for them.
With most customers now turning to search engines to find and hire contractors, Yellow Pages and local newspaper listings are no longer making the cut. Unfortunately, a lot of plumbing contractors do not know this.
O*NET OnLine found that almost half, or 45% of plumbing contractors never go online and use email to contact customers.
Will customers be able to contact you online?
Get a mobile-friendly website today.
Sure most of your prospective customers are searching online, but the thing is, they aren’t just performing searches on desktop computers. When finding and acquiring services, a growing number of customers perform searches on mobile devices.
In one study, comScore concluded that 61% of digital consumption takes place on mobile and tablet. Marketo revealed that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% of mobile device users reported making a purchase in a browser on their mobile. Companies that design their website specifically for mobile gained tangible benefits, with 62% saying they had increased sales after getting a mobile-friendly business website, according to Econsultancy.
Is your website mobile-friendly? Do you have a website to begin with?
Take advantage of online local searches.
Businesses that target a specific geographical area, like plumbing services, can maximize the full potential of online local searches.
Collective data from Google, Ipsos Media CT, Purchased, TMP Directional Marketing, and 15 Miles, indicate that the number of buyers doing local search increased from 70% in 2010 to 80% in 2014. Additionally, BrightLocal found that as much as 54% of searchers include a local modifier (such as a city or zip code) in their search, and 71% of searchers value the information they find in local search results.
Do you have a strong presence in local listings, maps, and directories?
Include video in your online marketing.
Because of its engaging visual format, videos can effectively transform visitors to customers.
comScore discovered that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, 64% of consumers are more likely to buy a product or service after watching a video about it. ReelSEO, on the other hand, reported that homepage videos are shown to increase conversion rates by 20% or more. Almost 40% have called a vendor or service provider after watching a video, according to Forbes.
Can customers watch videos about your services online?
Make use of customer reviews.
When deciding whether to purchase or not, potential customers rely on reviews and testimonials they find online. Recent studies suggest that 59% of online searchers consider customer reviews to be more valuable than expert reviews.
Seventy percent of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online consumer reviews, making it the second most trusted form or advertising behind earned media. Additionally, 92% deemed customers reviews as “extremely” or “very” helpful.
Are there positive reviews about your plumbing services online?
Expand your visibility online and reach more customers who need your services. Fill out the form or contact us now for a free consultation!
Over the next several years, demand for HVAC contractors is projected to climb momentously. According to the latest statistics from Statista, the global market for HVAC system installations in commercial and residential buildings is expected to be sized at around 117 billion U.S. dollars in 2019—a notable increase from just 75 billion U.S. dollars in 2014.
Customers are Searching for HVAC Contractors Online
The way prospects look for and find businesses has changed over the years. Rather than rely on word-of-mouth referrals and traditional advertising, most of your potential customers now search online when looking for reputable HVAC contractors.
A study by the Pew Research Center indicates that as much as 91% of consumers use search engines to look for service providers in their area. This data is supported by statistics from GE Capital Retail Bank, which says that 81% of customers conduct online research before purchasing a product or service. When acquiring services, 89% of customers use search engines, according to Brafton.
Can potential clients find you when they search on Google, Bing, and Yahoo?
Having a Mobile-Friendly Website is Necessary for HVAC Contractors
Mobile devices have come a long way from just being a tool used to send text messages to being a significant platform for online communication. Today, a huge majority of customers use their mobile devices in locating and acquiring the services of an HVAC contractor. In fact, comScore reveals that 61% of digital consumption takes place on mobile and tablet.
Marketo also highlighted the importance of mobile devices for consumers in one study, saying that 74% of buyers searched on mobile using a search engine before making a purchase, and 50% reported making a purchase in a browser on their mobile.
Do you have a website for your business? Does it adjust and display properly across different devices?
More and More Customers are Looking for HVAC Contractors via Local Search
Like any other business targeting a specific geographical location for their services, HVAC contractors should possess a strong presence on local search.
BrightLocal found that 71% of searchers value the information they find in local search results, while 54% include a local modifier, such as a city or zip code, in their search.
Have you claimed your listings on Google+ Local, Bing Places, and Yahoo Local? Can potential customers find you in directories, blogs, and social media?
Video Marketing can Help you Drive More Conversions
More and more businesses are able to convert potential customers to actual customers through video marketing. According to comScore, visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Sixty-four percent (64%) are more likely to buy a product or service after watching a video about it.
A separate study by ReelSEO indicates that homepage videos are shown to increase conversion rates by 20% or more. Forbes, on the other hand, reveals that 39% have called a vendor or service provider after watching a video.
Can potential customers watch online videos about your services?
Online Reviews Greatly Influence your Potential Customers’ Purchasing Decision
Potential customers are looking at reviews and feedback about your HVAC services online. Many studies have shown the power of online reviews in winning (and losing) potential customers.
Seventy percent (70%) of online searchers say they look at online reviews before purchasing a product or service. The same percentage of global consumers trust online consumer reviews, making it the second most trusted form of advertising.
Many customers rely on reviews in knowing whether a product, service, or business is good, with 92% saying online customer reviews are “extremely” or “very” helpful. Fifty-nine percent (59%) of online searchers even consider customer reviews to be more valuable than expert reviews.
Will prospects find awesome reviews about your services online?
Become the coolest HVAC contractor in town with our online marketing services!
Fill out the form OR contact us now for a consultation.
You Need Potential Customers to Become Aware of and Familiar with your Brand
Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one?.
How will your brand become more familiar with your potential customers?
You Need your Brand to Get More Visibility Online!
According to a research by GE Capital and Fleishman Hillard, 81% research online before making big purchases and 89% of consumers use Internet search engines to make purchasing decisions.
What is our Brand Optimization Service?
Our Brand Optimization Service provides: 1) Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis, 2) Turn-key Brand Optimization Solution and Implementation, and 3) In-depth Performance Tracking and Reporting.
Grow your Business with Brand Optimization!
Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimization (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
How will you have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our Brand Optimization Service!
You need to represent your brand coherently and consistently via your Web properties and execute content marketing.
Your web properties are your point of presence on the Web that represents your company, professional identity, or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others.
Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas: 1) Perception Value – 79%, 2) Strategic Value – 42%, 3) Performance Value – 34%, and 4) Financial & Accounting Value – 16%.
You must be blogging! According to Edelman, 90% of global online consumers want brands to share content online while 78% of consumers believe that companies that provide content are interested in building good relationships, according to TMG.
You must be active and engaging potential customers on social media.
Eighty percent (80%) of social network users prefer to connect with brands through Facebook and 85% of fans of brands on Facebook recommend brands to others, based on a research by Syncapse.
Edison Research reported that 51% of active users follow companies, brands or products, while 46% of online users count on social media when making a purchase.
Another research shows that customer acquisition on social networks is at 62% for Linkedin, 52% on Facebook, and 44% on Twitter.
Searches done in online business directories result in: 1) a purchase, or an intent to purchase – 76%, 2) a contact to a business by phone – 62%, 3) a contact to a business in person – 31%.
Publishing press releases online on a regular basis contribute to your visibility as well. Eighty percent (80%) of business decision makers prefer to get company information in a series of articles, according to GfK. Also, ContentPlus reported that 70% of consumers prefer articles over advertisements when it comes to getting to know a company.
Online reviews are also important as 88% of consumers trust online reviews as much as personal recommendations, says BrightLocal.
You can’t ignore the effectiveness of video marketing. An Econsultancy study states that 96% of consumers surveyed found videos helpful for making online purchase decisions. Fifty-nine percent (59%) of executives would rather watch videos than read text, according to Forbes. Video marketing is growing fast as Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco Online.
What We Do?
We possess cutting-edge technology to provide you with…
Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis
We will provide you with insights on your search traffic visibility and opportunities based on marketing categories, geo-targets and competition.
We analyze up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to give you an in-depth marketing report.
This will help you identify what marketing categories and locations to target and prioritize for a solid brand optimization strategy!
Brand Optimization Solution and Implementation
The proposed custom solution will now be generated based on the analysis, insights and strategy that we have discussed during our consultation session.
Our Brand Optimization solution is composed of the core services: Website Optimization, Accounts Setup, and Content Marketing designed to progressively expand your brand.
Our service allows for the following: 1) Brand Optimization for Multiple Locations, 2) Content Writing based on US or UK English, 3) Content Topics and Outline Proposals.
Performance Tracking and Reporting
Search Engine Exposure
The Search Engine Exposure Report shows your brand exposure or impressions in the search engines broken down by Search Type, Page Rankings, and Keywords Breakdown.
The Site Traffic Report shows how much traffic you are getting from Organic, Referral, Social, Direct and Paid Sources. It also shows Site Page Performance comprised of Average Ranking, Page Views, Bounces, Bounce Rate and Time on Page.
Through the Positive Momentum Report, you’ll see the positive results on your campaign performance that are bound to influence and boost other performance metrics that need improvement. You’ll understand the strengths that we will capitalize on through the Positive Momentum Report as we continue with your campaign optimizing your brand further and further
What are the Benefits of Brand Optimization?
With brand optimization, you will progressively see these results:
- Improve Search Engine Rankings
- Expand your Brand’s Visibility Online
- Increase Online Traffic
- Increase Brand Recognition and Authority
- Gain more Conversion Opportunities
- Boost Brand Loyalty
There you have it. Send us an email, give us a call, or fill out the form below to schedule a consultation.
Drivers and car owners are looking for service providers online.
According to Google, there are 70,000,000 aftermarket service searches on Google every month. This opportunity represents 525,000 customers a month. Their referrals make up another 100,000 customers.
Additionally, Pew Research Center found that as much as 91% of consumers use search engines to look for service providers in their area. A similar study by GE Capital Retail Bank revealed that 81% of customers conduct online research before purchasing a product or service, while Brafton discovered that 89% use search engines to acquire services.
Can they find you when they search on Google, Bing, and Yahoo?
It’s time to get a mobile-friendly website.
Let’s face it. More and more people are using mobile devices to search for products and services.
Google said that searches for repair services from smartphones increased 74% in the past year. comScore, on the other hand, revealed that 61% of digital consumption takes place on mobile and tablet. As much as 74% of buyers searched on mobile using a search engine before making a purchase, while 50% reported making a purchase in a browser on their mobile, according to Marketo. Econsultancy stated that 62% of companies that designed a website specifically for mobile had increased sales.
Do you have a website for your business? Does I adjust and display properly across different devices?
Your potential customers are using Local Search when looking for auto body repair services.
Businesses are taking advantage of location-based online marketing and you should too.
According to recent studies, buyers doing local search increased significantly from 70% in 2010 to 80% in 2014. BrightLocal also found that 71% of searchers value the information they find in local search results, while 54% include a local modifier, such as a city or zip code), in their search.
Have you claimed your listings on Google+ Local, Bing Places, and Yahoo Local? Can potential customers find you in directories, blogs, and social media?
Include video in your online marketing strategy.
With the help of video marketing, more and more businesses are able to convert potential customers to actual customers.
In one study, comScore found that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, the company stated that 64% of consumers are more likely to buy a product or service after watching a video about it. Separate studies from ReelSEO and Forbes also found that homepage videos increase conversion rates by 20% or more, and 39% have called a vendor or service provider after watching a video.
Can potential customers watch online videos about your services?
Your potential customers are looking at reviews and feedback about your auto body repair services online.
When searching for information online, your customers use search engines, read reviews, and watch online videos above anything else.
Various studies revealed that:
- 70% of online searchers say they look at online reviews before purchasing a product or service.
- 70% of global consumers trust online customer reviews, making it the second most trusted form of advertising behind earned media.
- 92% deemed customer reviews as “extremely” or “very” helpful.
- 59% online searchers consider customer reviews to be more valuable than expert reviews.
Will they find awesome reviews about your services online?
Drive more sales with our online marketing services! Fill out the form or contact us now for a consultation.
HVAC Contractors Need to Implement a Dynamic Digital Marketing Strategy to Gain an Edge over Their Competitors
The heating, ventilation, and air conditioning (HVAC) contractors industry is experiencing a boom in the demand for new installations as well as repairs to existing systems. According to data from the industry research firm IBISWorld, the HVAC contractors industry in the United States is worth $82 billion and employs over 557, 946 professionals.
Additionally, improving per capita disposable income and the growing popularity of energy efficient systems (which are designed to lower operating costs for businesses and homes) will drive demand for new installations in existing structures. Meanwhile, according to another study from Cleveland-based research firm, The Freedonia Group Inc., demand for HVAC equipment in the United States will rise 6.8% annually through 2019 to reach $20.4 billion.
More pointedly, because the HVAC contractors industry is small-scale and localized in nature, there are no companies with a dominant market share in the industry. Nevertheless, despite the fragmented nature of the industry and the growing demand for the services of licensed and experienced HVAC technicians, HVAC companies face stiff competition in their local markets from other companies.
While it’s true that many HVAC companies succeed the old fashioned way (by providing quality services to their clients, and getting referrals and word-of-mouth promotions as a result), many HVAC companies add more leads and prospects to their networks—and get more work as a result—because they have a great marketing strategy in place.
Marketing Your HVAC Company the Old Fashioned Way
Many HVAC companies prefer to market their services the traditional way—they make a minimum number of sales calls per week, hand out an X number of business cards each day, and knock on doors to introduce themselves to prospective clients. Many also ask existing clients for referrals and go back to them periodically with new offerings.
While these marketing tactics are obviously important, this “hands-on” approach won’t suffice. Why is that? It’s because the vast majority of your prospective clients are turning to the Internet when they’re looking for a reputable HVAC company in their area. Gone are the days when prospective clients used the physical yellow pages or asked the neighbors next door for the number of a reputable HVAC company.
In fact, 81% of consumers conduct online research before purchasing a product or service, and an overwhelming 89% of consumers use search engines to acquire services. Furthermore, your prospective clients aren’t just conducting online research on their desktop computers, as many are also using their mobile devices, tablets, and other gadgets to conduct online research.
You Need to Complement Your Traditional Marketing with a Dynamic Digital Marketing Strategy
You need to establish a well-designed and well-optimized website for your business. This website should contain accurate and up-to-date information about you and your business, as well as relevant and informative content. As for technical requirements, your website should be easy to navigate on and mobile-friendly, and should make proper use of keywords and links.
Why is mobile-friendliness important? It’s vital because a growing number of consumers perform searches on their mobile devices. (According to the latest statistics from comScore, 190.3 million people in the United States owned smartphones during the three months ending in June 2015.)
Unless you possess a mobile-friendly website that adjusts and displays seamlessly across an array of devices, you won’t be able to target prospective clients who’re looking for reputable HVAC technicians in their area using multiple devices.
Your website and other web properties should show up prominently in the search engine results pages when your prospective clients perform local searches. Aside from organic traffic, you also need to ensure that your business website is getting quality traffic from referral, paid, direct, and social sources.
Even if your prospective clients do find you, will they find solid reviews about you from your past clients? Do you have active social media accounts that enable prospective clients to learn more about your services? Do you offer relevant and informative content on your blog and other publishing platforms?
As HVAC services target a specific geographical area, you need to maximize the full potential of online local searches. According to recent studies, consumers who conducted local searches increased from 70% in 2010 to 80% in 2014. In addition, 54% of searchers include a local modifier (such as a city or zip code) in their searches.
Aside from search results, does your HVAC business have a strong presence in local listings, maps, and directories? If your answer is no, then you could be losing out on a significant number of leads and prospects, as well as conversions and sales.
Busy HVAC contractors like you don’t have time to create and implement a digital marketing strategy. You need to focus on your business.
Don’t worry—we’re here to help.
Our Brand Optimization Service and other Online Marketing Services can build and expand your brand’s presence online.
Whether you’re offering your clients residential, commercial, or industrial HVAC services, our online marketing services will help you attract and nurture more leads, convert them into clients, build a positive online reputation for your brand, and gain a real edge over your competitors.
Contact us so we can schedule a free consultation with you today.
There’s a great demand for energy-efficient upgrades to existing HVAC systems in homes, buildings, and infrastructure. In short, now is the time to position your HVAC company as a reliable service provider to drive business and revenue growth.
Home Buyers go to the Internet to Find HVAC Technicians
Most of your potential customers search for reputable HVAC technicians online rather than rely on word-of-mouth referrals, the yellow pages, and traditional advertising. According to studies, 91% of consumers use search engines to look for service providers in their area.
Can your potential customers find you when they search for HVAC technicians on Google, Bing, and Yahoo? Will they find solid customer reviews and awesome content that would convince them to choose you over your competitors?
Have you claimed your listings on Google+ Local, Bing Places, and Yahoo Local? Do you have presence in directories, blogs, and social media? Can consumers find your business when they search for HVAC companies in their area?
Now is the Time to Go Mobile-Friendly!
Is your business website mobile-friendly? Sixty-one percent (61%) of digital consumption now takes place on mobile and tablet.
Does your website adjust and display correctly across an array of devices?
We can Help You Expand the Visibility of Your HVAC Services Online
Don’t lose your cool if your answer to any of these questions is “no”.
We’re here to help.
Our Brand Optimization service and other online marketing services can build and expand your brand’s presence across the Web and in specific locations.
We’ll help you attract and nurture more leads, convert them into clients, and build a positive online reputation for your brand.
Fill out the form today or call us for an appointment.
Can customers find your brand on the various online platforms they use?
Customers today are connecting with brands online. They use various platforms to find brands that offer the products and services they need.
Gain an advantage by owning the exact match of your brand for account names, handles, and URLs in social media, blogs, and online directories.
Gain a bigger advantage with professionally designed profiles and pages!
What if customers tried to connect with you but found a different business owning your name?
What if they didn’t find your page welcoming?
What if they couldn’t find you at all?
In these cases, you have missed a connection and lost a potential customer.
We don’t want this to happen to you.
You need to claim, secure, and establish your brand today on major online channels.
We are here to help you with that.
According to research:
- 95% of companies admit that claiming and securing their online real estate is critical for their ongoing success
- 75% of tweets go to the wrong Twitter handle because companies do not own the handle that matches their brand name
- 50% of initial customer interaction goes to the wrong account because of different Facebook and Twitter handles
- 80% of social network users connect to brands through Facebook
- 85% of fans of brands on Facebook recommend brands to others
- 50% of active Twitter users follow companies, brands or products
- 76% of searches in online directories result in a purchase, or an intent to purchase
- 62% contact a business by phone
- 31% contact a business in person
- 62% of businesses have acquired customers through LinkedIn
- 52% have acquired customers through Facebook
- 44% have acquired customers through Twitter
Ensuring that your profiles, account names, handles, and URLs match your brand name will not only protect your brand in different web properties; it will also help prospects and loyal customers find you.
With our Brand Establisher service, you’ll be relieved that the accounts we have secured for you on major online channels are yours forever and that your profiles and business pages are well-designed and optimized to welcome followers, fans, and connections even if you haven’t decided to run a full-blown digital marketing campaign yet.
ESTABLISH YOUR BRAND ON SOCIAL MEDIA AND LOCAL DIRECTORY PROFILES TODAY!
We will setup your social media, blogs, and local directory profiles, as well as design and optimize them for you.
We’ll do all of the following for you:
Facebook Profile Creation, Design & Optimization
- Facebook Profile Creation & Optimization
- Banner Customization of Facebook Profile
- Banner Image Sourcing, Editing, Resizing, and Customizing
- Facebook Business Page Creation & Optimization
- Facebook Business Page Design w/ Image Sourcing, Editing, Resizing, and Customizing
- Facebook Profile Information Population
- YouTube Channel Creation & Optimization
- Unique Email Account Creation (if required)
- YouTube Channel Design w/ Image Sourcing, Editing, Resizing, and Customizing
- Image Sourcing for Design
- Image Editing and Resizing
- Image Cleaning and Finalizing
- YouTube Channel Profile Information Population
Google+ Profile Creation, Design and Optimization
- Google+ Profile Creation & Optimization
- Unique Email Account Creation (if required)
- Banner Customization of Google+ Business Page
- Banner Image Sourcing, Editing, Resizing, and Customizing
- Google+ Business Page Creation & Optimization
- Google + Profile Information Population
Blogger Setup and Design
- Blogger Account Creation and Optimization
- Blogger Theme Implementation (Design)
- Google Plus Authorship Inclusion
Twitter Setup and Design
- Twitter Profile Creation & Optimization
- Background Customization of Twitter Page
- Twitter Page Information Population
Where is your competition getting their patients from?
How can your cosmetic surgery brand be well-known and trusted more by people than your competition?
We understand your challenge. And we know exactly how to help you.
In times like these, when mobile devices, social media sites, and search engines greatly influence consumer behavior and buying decisions — online marketing can help you target more potential patients, convert them and run a successful business.
On one hand, online marketing has allowed smaller businesses to expand their visibility . While on the other hand, it has allowed bigger businesses to become more connected and accessible to local customers.
As a cosmetic surgeon seeking out for ways to be more visible and connected to potential patients, you need to adapt to technological and marketing advancements. You need to have a strong presence online where potential clients are on the lookout for cosmetic surgeons like yourself. You need online marketing for your cosmetic surgery office today!
Of course, dozens of online marketing firms offer their services to you, but how would you know which one to choose?
It’s easy. Go for the one who knows your industry very well.
The rise of mobile technology and social media has led to the emergence of the most prominent online trend today—selfies.
In a survey, one in three surgeons saw an increase in requests for procedures due to patients’ increasing desire to look their best on social media sites like Facebook and Instagram.
Women still lead the number of cosmetic surgery patients, representing 81% of the total number of persons who have undergone surgical and non-surgical procedures.
Additionally, statistics show that there is an increase in younger people undergoing cosmetic surgery nowadays, as more than half (58%) of the surgeons surveyed have seen an increase in demand for cosmetic surgery or injectables for those under 30.
As the demand for cosmetic surgery procedures grows, so is the need to implement effective online marketing to target the market that has become Internet-savvy. Take a look at these statistics:
- 8 out of 10 patients (80%) begin at search engines like Google, Bing and Yahoo to find cosmetic surgery practitioners
- 60% of patients go online to get information about cosmetic surgery
- 47% get information from social media
- 30% get information from online forums and chat rooms
- 25% have watched an online video about health or medical procedures, such as cosmetic surgery
- 44% of cosmetic surgeons identify ‘patients becoming more educated about cosmetic surgery’ as a rising trend.
We can give your cosmetic surgery practice the lift it needs with online marketing.
Many online marketing firms may claim that they can help you with your marketing efforts. However, they don’t have enough knowledge about the industry that you’re in. Well, you can afford to be picky.
Your potential patients are accessing information to learn more about cosmetic surgery. Your website must provide the content they need, which in the same process, demonstrates your expertise to earn their trust.
We understand your needs. We know the right strategy and tactics to implement in order to target your potential patients. We’ll let them know that you are the best at what you do.
Here’s a list of our services:
- Brand Establisher: We secure your accounts in different online platforms, complete with professional design and optimization, to establish the brand of your cosmetic surgery practice.
- Web Design: We provide professional and mobile-responsive web design that reflects your brand and caters to both desktop and mobile users.
- SEO: We offer cutting-edge SEO services that will ensure you gain higher rankings on search engines’ results pages whenever potential patients look for information about cosmetic surgery practitioners.
- Local Buzz: We establish your local online presence by optimizing your listings in directories and maps so potential patients may easily locate you.
- Social Media Optimization: We boost your presence across various social media platforms to help you drive more engagement and traffic.
- PPC Advertising: We increase your online visibility by implementing the proper pay per click (PPC) advertising strategies that match your industry.
- Online Reputation Management: We take care of your online reputation by increasing genuine positive reviews that can push down negative reviews about your services, if there’s any.
- Website Audit: We do an in-depth analysis of your website to ensure that you can rank on search engines.
- Brand Booster: We publish content about your services in the form of articles, videos and blogs so you can improve your brand’s presence.
There are many companies looking for your accounting services. People need you.
Can they find you online?
If you’re stuck in your office, hoping that potential clients will come knocking at your door because they saw your ad placement in the yellow pages, then you might end up disappointed.
More and more people are looking for accounting firms online. They need your expertise and your services. Can they find you when they search on Google? If not, then you should be worried.
You need to integrate online marketing into your accounting practice right here, right now, so people can find you easily. But do you know where or even how to start?
Don’t worry, we understand where you’re coming from. We can help you.
As modern technology continues to develop and improve our lives, people have increased their online activities, as they’re eager to maximize the Internet’s full potential. In fact, many people have created online profiles. From Facebook and Twitter to LinkedIn—you name it; people are active in every social media platform!
As a result, traditional forms of advertising are gradually losing their effectiveness. Why give out flyers and brochures when most potential clients are searching for your firm online?
The majority of businesses know and understand this. Pretty much all of your colleagues are applying online marketing tactics to become more visible to potential clients. The results are great: they now get more visits than usual, and they close deals regularly. While you may want to apply online marketing tactics to your accounting firm as well, the problem is, you don’t really know how it works.
Many online marketing agencies will claim that they can help you. They will lure you with terms like “credible” or “professional” even though they don’t know the inner-workings of your industry.
Don’t fall victim to their rhetoric. Choose the marketing agency that perfectly understands your practice.
A study discovered that clients pass through five stages when selecting an accounting firm:
- They recognize a need or opportunity
- They seek alternatives
- They pick the contenders
- They narrow the field, and
- They select the firm.
More and more accounting firms are investing in online marketing to reach a wider audience. Another study found that potential clients will search for expert service providers online rather than rely on word-of-mouth recommendations when looking for a firm.
Take a look at these figures
- Thirty-one percent (31%) of potential clients will search online
- Nineteen (19%) will rely on recommendations