Services Provided

Pay Per Click

LINE LOCATORS GOOGLE ADS CAMPAIGN

Line Locators, a leading provider of utility line locating and leak detection services, sought to acquire more qualified leads and grow their customer base. Their existing marketing efforts needed a boost to generate more calls, website traffic, and ultimately, conversions.

deviateMEDIA implemented a data-driven PPC advertising strategy to increase Line Locators’ online visibility and attract high-intent customers actively searching for their services.

We Created a 1400 Percent Increase in Clicks

Services Provided

What We Did

Campaign Launch & Foundation: We started by establishing a solid foundation for success. This included setting up a dedicated PPC dashboard, conducting in-depth keyword research, and crafting targeted ad groups centered around relevant search terms. Conversion tracking was meticulously implemented across website forms and calls to ensure accurate campaign measurement. We also integrated Google Analytics and Search Console for comprehensive campaign insights.

Ongoing Campaign Management: deviateMEDIA’s PPC specialists took an active role in managing and optimizing Line Locators’ campaigns. This included utilizing Google Extensions to showcase additional information and increase ad visibility. Call tracking was integrated with the dashboard for call attribution and analysis. We actively monitored and adjusted keyword bids based on performance, ensuring efficient budget allocation.

Combating Click Fraud & Optimizing Performance: Our team employed click fraud detection and monitoring tools to safeguard Line Locators’ budget from fraudulent clicks. We continuously monitored form submissions and calls generated by the campaign, pausing underperforming keywords and ads that weren’t delivering results. Negative keywords were strategically added to further refine targeting and prevent irrelevant ad impressions.

Transparency Through Reporting & Analysis: We provided Line Locators with regular performance reports. This included weekly PPC reports offering a real-time snapshot of campaign performance, alongside a dedicated Month 1 PPC Performance Report providing a comprehensive overview of key metrics.

Services Provided

From One Truck to Four – PPC That Fueled Real Expansion

From One Truck to Four – and Expansion Into a New Territory

Our Line Locators and leak detection client started with limited market visibility and a modest advertising budget. Through a focused Pay Per Click strategy, the business scaled from one truck to four trucks, enabling expansion into an entirely new service territory.

This growth wasn’t driven by chasing volume or inflated ad spend. We started with proven PPC fundamentals – high-intent keyword targeting, conversion-focused ad copy, and accurate call and form tracking. From there, we layered in remarketing, ensuring every click, site visit, and inquiry was followed up with targeted ads until prospects were ready to call.

If this approach can drive fleet growth and geographic expansion for a service business with limited presence, imagine what’s possible for established companies with existing demand and a modest marketing budget.

Increased Online Visibility

The campaign generated 14.7K impressions, placing Line Locators’ ads in front of a large pool of potential customers actively searching for line locating and leak detection services.

Targeted Clicks & Conversions

Strategic ad copy and targeting resulted in 834 total clicks, translating into 9.4 total conversions – a strong indicator of high user intent and lead quality.

Lead Generation & Call Surge

The campaign generated 49 total leads, including 9 website form submissions and 40 inbound calls, directly supporting operational growth and fleet expansion.

Data-Driven Optimization

By analyzing performance trends, we identified the most effective days and times to serve ads – ensuring efficient budget allocation and maximizing return on ad spend (ROAS).