Services Provided
Pay Per Click
LINE LOCATORS GOOGLE ADS CAMPAIGN
Line Locators, a leading provider of utility line locating and leak detection services, sought to acquire more qualified leads and grow their customer base. Their existing marketing efforts needed a boost to generate more calls, website traffic, and ultimately, conversions.
deviateMEDIA implemented a data-driven PPC advertising strategy to increase Line Locators’ online visibility and attract high-intent customers actively searching for their services.
We Created a 1400 Percent Increase in Clicks
Services Provided
What We Did
Campaign Launch & Foundation: We started by establishing a solid foundation for success. This included setting up a dedicated PPC dashboard, conducting in-depth keyword research, and crafting targeted ad groups centered around relevant search terms. Conversion tracking was meticulously implemented across website forms and calls to ensure accurate campaign measurement. We also integrated Google Analytics and Search Console for comprehensive campaign insights.
Ongoing Campaign Management: deviateMEDIA’s PPC specialists took an active role in managing and optimizing Line Locators’ campaigns. This included utilizing Google Extensions to showcase additional information and increase ad visibility. Call tracking was integrated with the dashboard for call attribution and analysis. We actively monitored and adjusted keyword bids based on performance, ensuring efficient budget allocation.
Combating Click Fraud & Optimizing Performance: Our team employed click fraud detection and monitoring tools to safeguard Line Locators’ budget from fraudulent clicks. We continuously monitored form submissions and calls generated by the campaign, pausing underperforming keywords and ads that weren’t delivering results. Negative keywords were strategically added to further refine targeting and prevent irrelevant ad impressions.
Transparency Through Reporting & Analysis: We provided Line Locators with regular performance reports. This included weekly PPC reports offering a real-time snapshot of campaign performance, alongside a dedicated Month 1 PPC Performance Report providing a comprehensive overview of key metrics.
Services Provided
Results
Increased Online Visibility: The campaign generated a total of 14.7K impressions, successfully placing Line Locators’ ads in front of a large pool of potential customers actively searching for their services.
Targeted Clicks & Conversions: Strategic ad copy and targeting resulted in 834 total clicks, indicating strong user interest. These clicks translated into 9.4 total conversions, a significant achievement for lead generation.
Lead Generation & Call Surge: Deviate Media’s campaign generated a total of 49 leads, with 9 leads captured through website forms and a significant 40 calls attributed to the PPC campaign’s success. This demonstrates tangible lead generation and increased customer inquiries.
Understanding User Behavior: Deviate Media provided insights into user behavior by identifying Mobile Clicks (104) as the dominant source of ad interaction, highlighting the importance of mobile-optimized landing pages.
Data-Driven Optimization: By analyzing results, we identified the best day and best time to serve Line Locators’ ads for maximum impact. This ongoing optimization ensures efficient budget allocation and maximizes return on ad spend (ROAS).
SKILLS & TECHNOLOGIES
Ready to discuss your project?
____________ ____________
With 20 years of experience, it’s our job to guide our clients. Click below for a free 30 minute consultation
Request a ConsultationWHAT CLIENTS SAY
“Greg and team optimized the website for StormChamber. Since the SEO, we have jumped to the top of the search engines and Greg has helped us stay there. Not only is Greg’s team good at SEO, but they also have great web design team. Check out the website they did for us: www.stormchambers.com”
“Greg Maestro has proven to me time and again that he is a strong vendor partner. His ability to harness experts in design and manage them to provide you with the results that are beyond expectations is amazing. At NeighborWorks America, it is not uncommon to have projects with short turn times and he has…
“DeviateMedia has been serving Solutions Developers for four years and they are a trusted vendor that is able to deliver under aggressive schedules. DeviateMedia has helped us with every aspect of our branding, including our logos, web design, advertising, marketing and trade show collateral. Greg and his team are fun to work with, value conscious…
“Since we participated in Deviate Media’s search engine program we have seen an increase in website traffic that actually converted into sales. Before Deviate Media we weren’t ranking well in the search engines, now we’re on the 1st page! They did a great job re-designing our website, corporate ID, trade show booth and brochures. We’re…
“We just wanted to thank you for your knowledge and assistance in the selection and redesign of our website. You listened to what we wanted and helped us to achieve that goal. It’s been a pleasure having my staff work with you.”
“Deviate Media accomplished in five days what we had been trying to do for the last several years. We improved our web image at a fraction of the time and cost. We’ll certainly be using Deviate Media for future projects.”
“Greg has been a strong asset to the Sage Partner Marketing program, providing innovative, cost-effective web solutions for the Sage partners. I appreciate Greg’s insight into developing new products that fit the partners’ marketing needs – to build awareness and generate leads. He has helped partners of all sizes- from national partners to one-man-shops. I…
“We’re happy to promote Deviate Media, they do great work! We’ve been doing business with them for over four years and continue to rely on them for our print, web and presentation needs. We were awarded a contract from NASA that Deviate Media helped us win. We’ve recommended their services to many of our clients…
“Deviate Media delivered a final product that far exceeded our expectations. They thought of things that never even crossed our mind in the planning process. I would highly recommend them to any company considering a new website design.”
“The staff at Deviate Media were easy to work with and went the extra mile for us. They worked overtime to help us launch a website in time for a seminar. We’re very happy with our new website and will be using Deviate Media for our search engine optimization efforts.”
“Deviate Media was the first Search Engine Optimization Preferred Vendor and was invited to present at Sage’s annual channel partner conference on SEO and website design. He is great to work with and puts his customers first. I’ve hired Deviate Media for several website projects and highly recommend Greg. “
“We have received such a positive response to our new web site, I wanted to thank everyone at Deviate Media for doing a great job! We are now projecting the true image of our company, not the misrepresentation we had previously. Our sales have increased since our launch due to our new creditable and professional…
“Greg and his company did work for me and for many Sage Business Partners during the 3 years I worked with him. He specialized in innovative online marketing solutions for websites and I frequently called upon him as an expert speaker at workshops to teach Sage Business Partners how they could improve their websites. Many…
Deviate Media offered excellent turnkey website solutions for Sage Software business partners. Greg is professional, accommodating and timely. He certainly added tremendous value to the Sage Turnkey Program. I would be delighted to partner with Greg in the future due to his attention to detail and quality work.
“Everyone at Deviate Media has been a pleasure to work with. Their team has helped us achieve visibility in the search engines, increase sales and gain brand awareness. We’ve been working with Greg and his designers for almost six years now and they are our design and marketing team. They’ve done everything from our tradeshow…
Have a project in mind? Let’s get to work.
Complete our form and one of our specialist will schedule a call to discuss how to achieve your goals.