Drivers and car owners are looking for service providers online.
According to Google, there are 70,000,000 aftermarket service searches on Google every month. This opportunity represents 525,000 customers a month. Their referrals make up another 100,000 customers.
Additionally, Pew Research Center found that as much as 91% of consumers use search engines to look for service providers in their area. A similar study by GE Capital Retail Bank revealed that 81% of customers conduct online research before purchasing a product or service, while Brafton discovered that 89% use search engines to acquire services.
Can they find you when they search on Google, Bing, and Yahoo?
It’s time to get a mobile-friendly website.
Let’s face it. More and more people are using mobile devices to search for products and services.
Google said that searches for repair services from smartphones increased 74% in the past year. comScore, on the other hand, revealed that 61% of digital consumption takes place on mobile and tablet. As much as 74% of buyers searched on mobile using a search engine before making a purchase, while 50% reported making a purchase in a browser on their mobile, according to Marketo. Econsultancy stated that 62% of companies that designed a website specifically for mobile had increased sales.
Do you have a website for your business? Does I adjust and display properly across different devices?
Your potential customers are using Local Search when looking for auto body repair services.
Businesses are taking advantage of location-based online marketing and you should too.
According to recent studies, buyers doing local search increased significantly from 70% in 2010 to 80% in 2014. BrightLocal also found that 71% of searchers value the information they find in local search results, while 54% include a local modifier, such as a city or zip code), in their search.
Have you claimed your listings on Google+ Local, Bing Places, and Yahoo Local? Can potential customers find you in directories, blogs, and social media?
Include video in your online marketing strategy.
With the help of video marketing, more and more businesses are able to convert potential customers to actual customers.
In one study, comScore found that visitors who view videos stay on websites an average of 2 minutes longer than those who do not. Moreover, the company stated that 64% of consumers are more likely to buy a product or service after watching a video about it. Separate studies from ReelSEO and Forbes also found that homepage videos increase conversion rates by 20% or more, and 39% have called a vendor or service provider after watching a video.
Can potential customers watch online videos about your services?
Your potential customers are looking at reviews and feedback about your auto body repair services online.
When searching for information online, your customers use search engines, read reviews, and watch online videos above anything else.
Various studies revealed that:
- 70% of online searchers say they look at online reviews before purchasing a product or service.
- 70% of global consumers trust online customer reviews, making it the second most trusted form of advertising behind earned media.
- 92% deemed customer reviews as “extremely” or “very” helpful.
- 59% online searchers consider customer reviews to be more valuable than expert reviews.
Will they find awesome reviews about your services online?
Drive more sales with our online marketing services! Fill out the form or contact us now for a consultation.