The Power of Retargeting: Why Email and Google Ads Work Better Together
Ever noticed an ad for a product you recently browsed following you around the internet? That’s Google Ads remarketing, and when paired with email marketing, it creates a powerful one-two punch that drives conversions.
A single touchpoint is rarely enough to convert a prospect. Email marketing helps you reach customers directly in their inboxes, while Google Ads ensure your brand remains visible even after they leave your website. Here’s how the combination enhances engagement and conversions:
- Stay in Front of Interested Leads – When someone clicks through an email to your website but doesn’t take action, remarketing ads follow them across Google’s Display Network, YouTube, and search results, reinforcing your message.
- Boost Email Engagement with Ads – Not every recipient opens or clicks on an email. Retargeting helps re-engage those who didn’t act, increasing the likelihood of conversion.
- Increase Conversions with Multiple Touchpoints – Consumers need multiple interactions before making a decision. Seeing your brand consistently across platforms builds trust and encourages action.
- Reduce Customer Acquisition Costs – Remarketing helps businesses lower acquisition costs by focusing ad spend on users who have already shown interest, making marketing efforts more efficient.
- Improve Brand Recall and Recognition – Seeing a brand across different channels ensures it remains top-of-mind, making customers more likely to choose it when ready to buy.
How It Works
- Track Website Visitors from Email Campaigns
With tracking tools like Mailchimp and Google Analytics, segment users who visited your website after clicking an email. These tools allow businesses to monitor user behavior and identify patterns that indicate purchase intent. - Create Targeted Google Ads for These Users
Set up display and search ads to retarget visitors who didn’t convert, delivering personalized messaging based on their interactions. Ads can showcase special offers, discounts, or reinforce the value of your products and services. - Optimize Ad Spend and Improve ROI
Since remarketing ads target people already familiar with your brand, they tend to have higher click-through rates and lower cost per acquisition. This ensures ad budgets are spent efficiently while improving customer retention. - Integrate with Automation Tools Like Zoho Cadence
Automation tools help streamline follow-ups, ensuring leads receive timely and relevant messages. Email sequences combined with remarketing ads create a consistent experience that nurtures leads through the sales funnel.
Why Choose This Approach for Email + Google Ads Integration?
A strategic approach to email marketing and retargeting ensures:
✔ Automated Email Sequences – Using Zoho Cadence, follow-ups are automated to keep leads engaged.
✔ High-Converting Ad Campaigns – Google Ads strategies focus on audience segmentation and optimized bidding to maximize ROI.
✔ Data-Driven Optimization – Campaign performance is tracked and analyzed, refining both email and ad strategies to improve engagement and sales.
✔ Seamless Customer Experience – Keeping messaging consistent across email and ads enhances customer trust and creates a unified brand experience.
✔ Increased Lead Nurturing and Sales – By maintaining visibility and engaging prospects at multiple touchpoints, businesses increase the chances of conversion.
Real-World Success: The Impact of Google Ads and Email Marketing Together
We’ve observed that clients who integrate Google Ads with email marketing see a significant boost in engagement. Our latest campaign data shows that:
- Sales Email Open Rate: 61.6%
- Sales Email Click Rate: 32.3%
- Marketing Email Open Rate: 51.8%
- Marketing Email Click Rate: 27.0%
This synergy ensures that leads remain engaged across multiple touchpoints, reinforcing your brand and driving conversions. By leveraging this strategy, businesses can reduce drop-off rates, re-engage potential customers, and optimize marketing spend for higher ROI.
Ready to Strengthen Your Marketing Strategy?
If your business is only using email marketing or Google Ads separately, you’re missing out on a game-changing opportunity. A data-driven remarketing strategy combines the precision of targeted emails with the persistent visibility of retargeting ads—boosting engagement, conversions, and revenue.
At Deviate Media, we specialize in crafting AI-enhanced email campaigns and high-performing Google Ads that work in unison to bring your audience full circle—from inbox to website, and back again until they convert.
🚀 Ready to create a marketing strategy that actually delivers?
📩 Book a call with our expert Greg Maestro today and let’s start building a smarter, more effective email marketing/remarketing campaign that increases conversions by 20% typically.