Services Provided
Social Media Marketing & Optimization
Client: SLR Hut
Platforms: Facebook (Primary), Social Media Advertising
SLR Hut, an online electronics retailer, partnered with Deviate Media to drive holiday revenue while reducing reliance on costly pay-per-click advertising. The goal was to leverage Facebook and social media platforms as a scalable, cost-effective growth channel during the most competitive retail period of the year – Black Friday and Cyber Monday.
Our focus was on using social media not just for awareness, but as a direct revenue driver, funneling high-intent users to optimized landing pages and turning engagement into measurable e-commerce sales.
What We Did
Social Media Optimization
Campaign Strategy & Execution
We launched a targeted Black Friday & Cyber Monday social media campaign built around promotions, giveaways, and limited-time offers designed to capture attention and drive urgency.
Key initiatives included:
-
Facebook-first campaign strategy, supported by secondary social channels
-
Promotional posts highlighting exclusive holiday discounts and flash sales
-
High-engagement giveaway campaigns (including product contests) to amplify reach organically
-
Custom campaign messaging aligned with buyer intent during peak shopping days
-
Traffic funneled to conversion-optimized landing pages to maximize checkout completions
-
End-to-end conversion tracking using Google Analytics to benchmark performance and ROI
By combining promotional urgency with highly shareable content, we were able to rapidly scale reach while maintaining strong engagement and conversion quality.
Results
Measurable Growth in Traffic, Conversions, and Revenue
The impact of the campaign was immediate and measurable across both traffic and e-commerce performance.
Traffic Growth
-
Daily website traffic nearly doubled, increasing from under 10,000 to nearly 19,548 visitors per day at peak.
-
Social media became a dominant driver of high-intent site sessions during the campaign window
Conversion Performance
-
E-commerce conversions nearly doubled, growing from 7 to 13 transactions per day.
-
Social campaigns generated 497 tracked conversions, with Facebook driving the majority of revenue.
Revenue Impact
-
Social media traffic produced over $319,000 in tracked conversion value
-
Facebook alone contributed $232,305+ in revenue, outperforming other social channels by a wide margin
Overall Outcome
-
Shopping cart revenue doubled compared to the previous year
-
Social media proved to be a high-ROI alternative to traditional paid search
-
The campaign validated social media as a scalable revenue channel – not just a branding tool
Doubled traffic & doubled shopping cart revenue compared to previous year.
SKILLS & TECHNOLOGIES
Ready to discuss your project?
____________ ____________
With 20 years of experience, it’s our job to guide our clients. Click below for a free 30 minute consultation
Request a ConsultationWHAT CLIENTS SAY
“Greg and team optimized the website for StormChamber. Since the SEO, we have jumped to the top of the search engines and Greg has helped us stay there. Not only is Greg’s team good at SEO, but they also have great web design team. Check out the website they did for us: www.stormchambers.com”
“Greg Maestro has proven to me time and again that he is a strong vendor partner. His ability to harness experts in design and manage them to provide you with the results that are beyond expectations is amazing. At NeighborWorks America, it is not uncommon to have projects with short turn times and he has…
“DeviateMedia has been serving Solutions Developers for four years and they are a trusted vendor that is able to deliver under aggressive schedules. DeviateMedia has helped us with every aspect of our branding, including our logos, web design, advertising, marketing and trade show collateral. Greg and his team are fun to work with, value conscious…
“Since we participated in Deviate Media’s search engine program we have seen an increase in website traffic that actually converted into sales. Before Deviate Media we weren’t ranking well in the search engines, now we’re on the 1st page! They did a great job re-designing our website, corporate ID, trade show booth and brochures. We’re…
“We just wanted to thank you for your knowledge and assistance in the selection and redesign of our website. You listened to what we wanted and helped us to achieve that goal. It’s been a pleasure having my staff work with you.”
“Deviate Media accomplished in five days what we had been trying to do for the last several years. We improved our web image at a fraction of the time and cost. We’ll certainly be using Deviate Media for future projects.”
“Greg has been a strong asset to the Sage Partner Marketing program, providing innovative, cost-effective web solutions for the Sage partners. I appreciate Greg’s insight into developing new products that fit the partners’ marketing needs – to build awareness and generate leads. He has helped partners of all sizes- from national partners to one-man-shops. I…
“We’re happy to promote Deviate Media, they do great work! We’ve been doing business with them for over four years and continue to rely on them for our print, web and presentation needs. We were awarded a contract from NASA that Deviate Media helped us win. We’ve recommended their services to many of our clients…
“Deviate Media delivered a final product that far exceeded our expectations. They thought of things that never even crossed our mind in the planning process. I would highly recommend them to any company considering a new website design.”
“The staff at Deviate Media were easy to work with and went the extra mile for us. They worked overtime to help us launch a website in time for a seminar. We’re very happy with our new website and will be using Deviate Media for our search engine optimization efforts.”
“Deviate Media was the first Search Engine Optimization Preferred Vendor and was invited to present at Sage’s annual channel partner conference on SEO and website design. He is great to work with and puts his customers first. I’ve hired Deviate Media for several website projects and highly recommend Greg. “
“We have received such a positive response to our new web site, I wanted to thank everyone at Deviate Media for doing a great job! We are now projecting the true image of our company, not the misrepresentation we had previously. Our sales have increased since our launch due to our new creditable and professional…
“Greg and his company did work for me and for many Sage Business Partners during the 3 years I worked with him. He specialized in innovative online marketing solutions for websites and I frequently called upon him as an expert speaker at workshops to teach Sage Business Partners how they could improve their websites. Many…
Deviate Media offered excellent turnkey website solutions for Sage Software business partners. Greg is professional, accommodating and timely. He certainly added tremendous value to the Sage Turnkey Program. I would be delighted to partner with Greg in the future due to his attention to detail and quality work.
“Everyone at Deviate Media has been a pleasure to work with. Their team has helped us achieve visibility in the search engines, increase sales and gain brand awareness. We’ve been working with Greg and his designers for almost six years now and they are our design and marketing team. They’ve done everything from our tradeshow…
Have a project in mind? Let’s get to work.
Complete our form and one of our specialist will schedule a call to discuss how to achieve your goals.