Services Provided
App Development
Challenges:
- Creating an intuitive, user-friendly interface for diverse passenger demographics.
- Ensuring seamless video content delivery and interactivity.
- Integrating robust advertising functionalities without disrupting the user experience.
SOLUTION
Development Process:
deviateMEDIA approached the project by first understanding RIDEPLAY tv’s unique needs. The team focused on:
- User-Centric Design: Ensuring an intuitive and engaging interface.
- Seamless Content Delivery: Developing a platform that supports smooth streaming of video content and interactive features.
- Advertising Integration: Creating an effective system for advertisers to reach passengers with targeted promotions.
Features:
- Interactive Media: Passengers can engage with video content put in different channels.
- Custom Advertisements: Brands can deliver tailored ads based on passenger demographics and behavior.
- Real-Time Updates: The app provides up-to-date content and advertisements, enhancing user engagement.
- Content Provider Network: Built a network to source diverse content for passengers.
RESULTS
The RIDEPLAY tv app revolutionized the passenger experience in rideshare vehicles, offering a comprehensive media solution that combines entertainment and targeted advertising. The app facilitated the production of over 100 episodes of high-quality content, significantly enriching the user experience. Additionally, deviateMEDIA established a robust content provider network and a programmatic network, ensuring continuous and dynamic content delivery.
This development led to increased passenger satisfaction and higher engagement rates, as well as heightened interest from advertisers seeking to reach a captive and engaged audience. The integration of a programmatic advertising network allowed for real-time ad placements, maximizing the relevance and impact of advertising campaigns.