Social Media Marketing & Optimization – Fumie

Social Media Marketing & Optimization

Client: Fumfie
Platforms: Facebook (Primary), Social Media Advertising

Fumie, an online electronics retailer, partnered with deviateMEDIA to drive revenue growth during the most competitive retail period of the year – Black Friday and Cyber Monday. The objective was to increase holiday sales while using a more cost-effective channel than traditional pay-per-click advertising.

Rather than relying solely on expensive search ads, we implemented a social-first strategy designed to maximize reach, engagement, and conversions by leveraging highly targeted Facebook campaigns, promotional content, and traffic funnels built specifically for high-intent holiday shoppers.

Holiday Campaign Strategy & Execution

Campaign Planning & Messaging
We built a dedicated Black Friday & Cyber Monday social media campaign, aligning promotional messaging with urgency-driven offers, limited-time discounts, and strong calls-to-action that encouraged immediate purchases.

Audience Targeting & Segmentation
Using Facebook’s advanced targeting capabilities, we focused on high-intent audiences interested in electronics, cameras, and holiday shopping. Custom audience segments and lookalike audiences ensured ads reached users most likely to convert.

Promotions, Contests & Giveaways
To build momentum ahead of the holiday rush, we launched promotional posts, contests, and giveaways that increased engagement and expanded organic reach. These campaigns warmed up audiences before peak shopping days and amplified brand visibility.

Traffic Funnels & Conversion Tracking
All campaigns were funneled to customized, high-conversion landing pages optimized for e-commerce purchases. We tracked performance through Google Analytics, monitoring traffic spikes, user behavior, and conversion trends in real time.

Ongoing Optimization
Campaigns were actively monitored and refined throughout the holiday window, adjusting creative, messaging, and delivery timing to capitalize on performance spikes and maximize return.

Doubled Traffic. Doubled Shopping Cart Revenue.

The Black Friday & Cyber Monday campaign delivered measurable, revenue-driven results in its very first quarter.

Traffic & Reach Growth

• 986,000 Facebook users reached

• Daily website traffic doubled from under 10,000 to nearly 20,000 visitors per day

• Maximum daily visitors exceeded 20,000

Conversion & Revenue Impact

• E-commerce conversions doubled, increasing from 5 to 10 transactions per day

• Overall online revenue increased by 20% compared to previous months

• Shopping cart revenue doubled year-over-year during the holiday period

Engagement Performance

• High-performing promotional posts generated thousands of engagements, comments, and shares

• Contests and giveaways significantly increased brand interaction and repeat visits

Key Takeaway
By combining strategic holiday messaging, audience targeting, and conversion-focused funnels, Fumie was able to outperform traditional paid search costs while achieving stronger engagement and higher revenue impact through social media.