How do you make ancient history feel like “now”? We were tasked with rebranding The Mummy Road Show to compete in a modern media landscape. Our focus was two-fold: delivering a bold, refreshed visual style designed for a younger audience, paired with a strategic promotional campaign aimed at a sophisticated older demographic. By highlighting the show’s authentic historical rigor through an immersive website, we ensured the series felt both culturally relevant and academically essential for TV audiences.