Services Provided
Local SEO
LINE LOCATORS LOCAL SEARCH ENGINE OPTIMIZATION CAMPAIGN
Line Locators, a utility line locating and leak detection company, partnered with deviateMEDIA to increase local visibility and generate consistent, high-quality inbound leads. The goal was to dominate local search results, attract service-ready customers, and build a scalable foundation for long-term growth.
We implemented a comprehensive local SEO strategy designed to position Line Locators as the go-to provider in their market – focusing on search visibility, authority, and conversion readiness across key service areas.
Client Dashboard
Services Provided
Strategic Local SEO Execution
Deep Dive & Strategy
We conducted a full website and competitive audit, analyzing technical SEO, on-page content, and local search opportunities. This informed a targeted SEO roadmap focused on lead generation, not just rankings.
Technical SEO Foundation
We optimized site structure, indexing, page speed, and tracking through Google Analytics, Search Console, and Bing Webmaster Tools — ensuring clean data and strong crawlability.
On-Page & Location Optimization
High-value service pages were optimized with location-specific keywords, compelling meta data, structured heading hierarchy, and conversion-focused content tailored to utility locating and leak detection searches.
Local Authority & GMB Optimization
We optimized Google Business Profile visibility, ensured NAP consistency, and enhanced local signals to drive map pack dominance and increased call volume.
Services Provided
From One Truck to Four, and Expansion Into a New Territory
Line Locators didn’t just see improved rankings – they saw real business growth.
Starting with a modest budget and limited online presence, the company scaled from one service truck to four, generating enough consistent demand to expand operations into an additional territory.
This growth was driven by strong SEO fundamentals combined with intelligent remarketing – ensuring every website visit, search click, and local impression stayed top-of-mind until prospects were ready to call.
Performance Highlights
Lead Generation Surge
Over 1,100 total leads generated through a combination of website forms, phone calls, and Google Business Profile actions.
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430+ website leads from organic traffic
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523 inbound calls driven by local search visibility
Search Visibility Dominance
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49 keywords ranking on Page 1
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Multiple #1 rankings for high-intent local service terms
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Strong desktop and mobile visibility across service locations
Reputation & Trust Growth
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200+ customer reviews
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98.6% positive sentiment
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Strengthened credibility in competitive local markets
Scalable Growth Outcome
By combining SEO with remarketing, Line Locators turned visibility into predictable demand – allowing them to confidently invest in more trucks, more staff, and expansion into new markets.
If this system can drive fleet growth and geographic expansion for a business starting small, imagine what’s possible for established companies with existing traffic and a modest marketing budget.
SKILLS & TECHNOLOGIES
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Request a ConsultationWHAT CLIENTS SAY
“Greg and team optimized the website for StormChamber. Since the SEO, we have jumped to the top of the search engines and Greg has helped us stay there. Not only is Greg’s team good at SEO, but they also have great web design team. Check out the website they did for us: www.stormchambers.com”
“Greg Maestro has proven to me time and again that he is a strong vendor partner. His ability to harness experts in design and manage them to provide you with the results that are beyond expectations is amazing. At NeighborWorks America, it is not uncommon to have projects with short turn times and he has…
“DeviateMedia has been serving Solutions Developers for four years and they are a trusted vendor that is able to deliver under aggressive schedules. DeviateMedia has helped us with every aspect of our branding, including our logos, web design, advertising, marketing and trade show collateral. Greg and his team are fun to work with, value conscious…
“Since we participated in Deviate Media’s search engine program we have seen an increase in website traffic that actually converted into sales. Before Deviate Media we weren’t ranking well in the search engines, now we’re on the 1st page! They did a great job re-designing our website, corporate ID, trade show booth and brochures. We’re…
“We just wanted to thank you for your knowledge and assistance in the selection and redesign of our website. You listened to what we wanted and helped us to achieve that goal. It’s been a pleasure having my staff work with you.”
“Deviate Media accomplished in five days what we had been trying to do for the last several years. We improved our web image at a fraction of the time and cost. We’ll certainly be using Deviate Media for future projects.”
“Greg has been a strong asset to the Sage Partner Marketing program, providing innovative, cost-effective web solutions for the Sage partners. I appreciate Greg’s insight into developing new products that fit the partners’ marketing needs – to build awareness and generate leads. He has helped partners of all sizes- from national partners to one-man-shops. I…
“We’re happy to promote Deviate Media, they do great work! We’ve been doing business with them for over four years and continue to rely on them for our print, web and presentation needs. We were awarded a contract from NASA that Deviate Media helped us win. We’ve recommended their services to many of our clients…
“Deviate Media delivered a final product that far exceeded our expectations. They thought of things that never even crossed our mind in the planning process. I would highly recommend them to any company considering a new website design.”
“The staff at Deviate Media were easy to work with and went the extra mile for us. They worked overtime to help us launch a website in time for a seminar. We’re very happy with our new website and will be using Deviate Media for our search engine optimization efforts.”
“Deviate Media was the first Search Engine Optimization Preferred Vendor and was invited to present at Sage’s annual channel partner conference on SEO and website design. He is great to work with and puts his customers first. I’ve hired Deviate Media for several website projects and highly recommend Greg. “
“We have received such a positive response to our new web site, I wanted to thank everyone at Deviate Media for doing a great job! We are now projecting the true image of our company, not the misrepresentation we had previously. Our sales have increased since our launch due to our new creditable and professional…
“Greg and his company did work for me and for many Sage Business Partners during the 3 years I worked with him. He specialized in innovative online marketing solutions for websites and I frequently called upon him as an expert speaker at workshops to teach Sage Business Partners how they could improve their websites. Many…
Deviate Media offered excellent turnkey website solutions for Sage Software business partners. Greg is professional, accommodating and timely. He certainly added tremendous value to the Sage Turnkey Program. I would be delighted to partner with Greg in the future due to his attention to detail and quality work.
“Everyone at Deviate Media has been a pleasure to work with. Their team has helped us achieve visibility in the search engines, increase sales and gain brand awareness. We’ve been working with Greg and his designers for almost six years now and they are our design and marketing team. They’ve done everything from our tradeshow…
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