Services Provided

App Development

The Power of Deviate Media Brand Insight isn’t just a standalone tool; it is backed by the strategic vision of Deviate Media. With a legacy of serving Fortune 500 companies as a preferred vendor, Deviate Media built this platform to address the real-world pain points of growing brands. When you choose Brand Insight, you are choosing a solution built on 15 years of web expertise and digital strategy from the Deviate Media team.

The Challenge

Uncontrolled Brand Drift: Consistent use of logos, messaging, and assets is manually impossible across vast reseller/franchise networks.
High Legal Risk: Unenforced trademarks, outdated copyrights, and incorrect legal disclaimers lead to lawsuits and contractual violations.
Wasted Time & Resources: Brand teams spend excessive hours conducting tedious, manual website audits instead of focusing on growth.
Critical Blind Spots: Incomplete data leaves the brand vulnerable to partners selling competing products or listing unauthorized pricing.
Slow Re-Branding Adoption: No efficient method exists to track and enforce timely partner compliance during brand transitions.

CUSTOMER

Brand Insight

WHAT WE DID

UI & UX / Web Application / Sage Software

Solution

Automated Brand Integrity with Brand Insight

Brand Insight, powered by Deviate Media, transforms manual enforcement into an automated, strategic function by providing:

Unified Voice Guarantee: Automated deep-web scanning ensures all partners use correct logos and consistent messaging, immediately halting brand drift.
Mitigated Legal Risk: Instantly scan for compliance with required credit lines, privacy policies, and third-party mark attribution to avoid legal exposure.
Maximum Efficiency: Eliminate manual checks and spreadsheets; the platform automatically scans thousands of web assets, saving hundreds of hours annually.
Complete Channel Visibility: Gain real-time data to identify unauthorized pricing, competing products, and brand violations hidden within website code and SEO.
Rapid Transition Management: Quickly track the adoption of new brand standards or product launches across your entire channel, ensuring swift compliance.

Features:

Automated Deep-Web Scan: Instantly finds all partner sites and social media, including unauthorized resellers.
Compliance Dashboard: Interactive snapshot providing a real-time health score of your entire channel’s compliance status.
Competitor & Price Monitoring: Detects partners selling competing products or listing unauthorized prices.
Custom Rules Engine: Create unlimited, flexible rules to track specific language, links, or elements unique to your brand guidelines.
SEO & Code Visibility: Scans hidden meta-tags and website code to find brand violations that surface checks miss.
Legal Protection Audit: Ensures the correct credit lines and privacy policies are present across all partner websites.
Seamless Transition Tracking: Manages and enforces compliance during re-branding efforts and product transitions.

Results

The implementation of Brand Insight, powered by Deviate Media, provides immediate and measurable results for Brand Managers and Channel Directors:

Accelerated Compliance: Drastically reduces the time required to bring the entire channel into compliance, moving partners from failing scores to passing scores in just a few months.
Saved Operational Time: Eliminates the need for manual Google searches and spreadsheet management, saving brand managers hundreds of hours annually that can be redirected toward strategic initiatives.
Reduced Legal Exposure: Ensures all channel partners adhere to critical legal standards, including correct use of credit lines and privacy policies, protecting the organization from liability.
Maximized Brand Equity: Guarantees a unified brand message and consistent asset usage across the entire channel, reinforcing customer trust and brand value.
Optimized Channel Revenue: Immediately identifies and addresses instances of competing product sales and unauthorized pricing, directly protecting revenue streams.
Empowered Partners: Provides channel partners with the compliance reports they need to easily find and fix errors on their own sites, simplifying their task of brand adherence.