Services Provided
Local SEO
LOCAL SEARCH ENGINE OPTIMIZATION CAMPAIGN FOR UTILITY LOCATION SERVICES
Line Locators, a company specializing in utility location, sought to increase their online visibility and attract more high-quality leads. They needed a strategic approach to local SEO to outrank competitors and establish themselves as the go-to resource for their service area.
deviateMEDIA implemented a comprehensive local SEO strategy designed to boost Line Locators’ ranking in search results for targeted keywords relevant to their services.
Client Dashboard
What We Did
Collaborative Planning: Through in-depth discussions, we understood linelocators.com’s goals, target audience, and brand identity. We then gathered access to their existing website and content, collaborating on logo and color scheme to establish a cohesive brand visual.
Custom WordPress Website: Our team built a custom WordPress theme, ensuring a modern and aesthetically pleasing website that seamlessly integrates with Linelocators.com’s branding. We designed multiple homepage and interior page options for their selection, and up to four rounds of revisions ensured the final layout perfectly aligned with their vision. Content creation specialists crafted informative content, including up to 20 pages of engaging blog posts and static landing pages optimized for lead generation. For optimal search engine visibility, we implemented SEO best practices within the homepage code. Google Analytics was also installed to track website traffic and user behavior, providing valuable insights for future marketing strategies.
Rigorous Testing & Launch: We meticulously tested the website across various devices and browsers to guarantee seamless mobile responsiveness and cross-browser compatibility. Website performance was analyzed to optimize loading speed for a smooth user experience. All forms were tested for functionality, and manual testing verified every link functioned as intended. Following successful testing, we securely migrated the website to linelocators.com’s preferred hosting provider and provided comprehensive handover documents for easy maintenance.
Results
The custom WordPress website developed by DeviateMedia transformed Linelocators.com into a powerful online marketing tool. Here are some key achievements:
Enhanced User Experience: The website’s modern design and intuitive navigation provide visitors with a seamless experience across all devices.
Improved Search Engine Ranking: SEO optimizations have increased Linelocators’ visibility in search results, attracting more qualified leads.
Increased Lead Generation: User-friendly contact forms and clear calls to action facilitate interaction with potential clients.
Streamlined Content Management: The CMS enables Linelocators to update website content independently, ensuring its freshness and relevance.
Quantifiable Traffic Increase:
– Direct traffic increased by 100%, indicating more users are finding Linelocators.com organically.
– Organic traffic also saw a 100% increase, demonstrating the effectiveness of our SEO efforts.
– Paid traffic and referral traffic both increased by 100%, suggesting a well-rounded digital marketing strategy is at
SKILLS & TECHNOLOGIES
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“Greg and team optimized the website for StormChamber. Since the SEO, we have jumped to the top of the search engines and Greg has helped us stay there. Not only is Greg’s team good at SEO, but they also have great web design team. Check out the website they did for us: www.stormchambers.com”
“Greg Maestro has proven to me time and again that he is a strong vendor partner. His ability to harness experts in design and manage them to provide you with the results that are beyond expectations is amazing. At NeighborWorks America, it is not uncommon to have projects with short turn times and he has…
“DeviateMedia has been serving Solutions Developers for four years and they are a trusted vendor that is able to deliver under aggressive schedules. DeviateMedia has helped us with every aspect of our branding, including our logos, web design, advertising, marketing and trade show collateral. Greg and his team are fun to work with, value conscious…
“Since we participated in Deviate Media’s search engine program we have seen an increase in website traffic that actually converted into sales. Before Deviate Media we weren’t ranking well in the search engines, now we’re on the 1st page! They did a great job re-designing our website, corporate ID, trade show booth and brochures. We’re…
“We just wanted to thank you for your knowledge and assistance in the selection and redesign of our website. You listened to what we wanted and helped us to achieve that goal. It’s been a pleasure having my staff work with you.”
“Deviate Media accomplished in five days what we had been trying to do for the last several years. We improved our web image at a fraction of the time and cost. We’ll certainly be using Deviate Media for future projects.”
“Greg has been a strong asset to the Sage Partner Marketing program, providing innovative, cost-effective web solutions for the Sage partners. I appreciate Greg’s insight into developing new products that fit the partners’ marketing needs – to build awareness and generate leads. He has helped partners of all sizes- from national partners to one-man-shops. I…
“We’re happy to promote Deviate Media, they do great work! We’ve been doing business with them for over four years and continue to rely on them for our print, web and presentation needs. We were awarded a contract from NASA that Deviate Media helped us win. We’ve recommended their services to many of our clients…
“Deviate Media delivered a final product that far exceeded our expectations. They thought of things that never even crossed our mind in the planning process. I would highly recommend them to any company considering a new website design.”
“The staff at Deviate Media were easy to work with and went the extra mile for us. They worked overtime to help us launch a website in time for a seminar. We’re very happy with our new website and will be using Deviate Media for our search engine optimization efforts.”
“Deviate Media was the first Search Engine Optimization Preferred Vendor and was invited to present at Sage’s annual channel partner conference on SEO and website design. He is great to work with and puts his customers first. I’ve hired Deviate Media for several website projects and highly recommend Greg. “
“We have received such a positive response to our new web site, I wanted to thank everyone at Deviate Media for doing a great job! We are now projecting the true image of our company, not the misrepresentation we had previously. Our sales have increased since our launch due to our new creditable and professional…
“Greg and his company did work for me and for many Sage Business Partners during the 3 years I worked with him. He specialized in innovative online marketing solutions for websites and I frequently called upon him as an expert speaker at workshops to teach Sage Business Partners how they could improve their websites. Many…
Deviate Media offered excellent turnkey website solutions for Sage Software business partners. Greg is professional, accommodating and timely. He certainly added tremendous value to the Sage Turnkey Program. I would be delighted to partner with Greg in the future due to his attention to detail and quality work.
“Everyone at Deviate Media has been a pleasure to work with. Their team has helped us achieve visibility in the search engines, increase sales and gain brand awareness. We’ve been working with Greg and his designers for almost six years now and they are our design and marketing team. They’ve done everything from our tradeshow…
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