Services Provided

Local SEO

PRISTINE EPOXY FLOOR COATINGS

Pristine Coatings, an epoxy flooring company in San Diego, partnered with Deviate Media to improve their online presence and attract qualified project leads. The goal was to dominate local search rankings, boost website traffic, and drive measurable growth through targeted SEO strategies.

deviateMEDIA executed a results-driven local SEO strategy tailored to strengthen Pristine Coatings’ search visibility, elevate keyword performance, and attract high-intent local customers.

30 Day's Activity - Client Dashboard

What We Did

Strategic SEO Foundation: We conducted a comprehensive website audit and competitor analysis, optimizing on-page elements and technical performance. The campaign included structured schema, keyword mapping, and local citation improvements to strengthen domain authority.

High-Value Keyword Targeting: Through data-driven keyword research, we identified flooring terms with up to 390 monthly searches each and achieved top rankings across epoxy and garage floor-related keywords.

Local Optimization: Optimized Google Business Profile listings, enhanced service area coverage, and built consistent NAP citations to maximize local map pack visibility.

Conversion-Centered Improvements: Developed SEO-driven landing pages, integrated heatmaps, and analyzed user behavior to convert organic visitors into inquiries and booked projects.

Results

deviateMEDIA’s SEO strategy for Pristine Coatings achieved powerful, measurable results that strengthened their online visibility and lead generation.

Traffic Growth:

Within four months, organic traffic grew 160%, attracting steady, high-intent visitors searching for epoxy flooring.

  • Increased engagement from high-intent local searchers

  • Strong month-over-month growth in website visits

  • Improved session duration and reduced bounce rate

Ranking Gains: Over 44 flooring keywords now rank in the Top 3, driving visibility across 8,000+ monthly searches and positioning Pristine Coatings as a top local authority.

  • #1 rankings for “Epoxy Flooring San Diego” and “Garage Floor Coatings”

  • Consistent visibility across desktop and mobile searches

  • Expanded reach for long-tail and local variations

Cost Efficiency: SEO-driven lead generation delivered a 35% lower cost-per-lead than paid ads, maximizing efficiency and return on investment..

  • Higher conversion rates from organic traffic

  • Lower acquisition costs across all service categories

  • Sustained return on investment month after month

Market Impact: Pristine Coatings now dominates search results for top flooring terms, turning consistent visibility into a steady stream of qualified project inquiries..

  • Steady pipeline of new residential and commercial projects

  • Strong brand recall within the San Diego flooring market

  • Competitive edge reinforced through continuous SEO performance tracking

SKILLS & TECHNOLOGIES

SEO
On page SEO
Copywriting
Link Building
Google Business Optimization
Site Audit
Keyword Research
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