Services Provided

Pay Per Click

PRISTINE EPOXY FLOOR COATINGS

Pristine Epoxy Floor Coatings, a San Diego – based residential and commercial flooring company, partnered with deviateMEDIA to expand their digital footprint and generate consistent, high-quality project inquiries.

The campaign focused on targeting high-intent searchers actively looking for epoxy flooring, epoxy coatings, and garage floor systems, driving measurable growth through optimized Google Ads performance

What We Did

Campaign Launch & Strategy:
We built a complete PPC framework optimized for lead generation, creating tightly themed ad groups targeting epoxy and commercial flooring services. Advanced conversion tracking was implemented across forms and phone calls, ensuring every lead was traceable and measurable.

Search Intent Targeting:
Ad groups were structured around top search terms with strong buyer intent. By refining match types and ad copy variations, we captured traffic from users ready to book quotes and consultations – not just browsing.

Performance Optimization:
Our specialists continuously analyzed campaign data, adjusting bids and keywords to improve cost efficiency. Negative keywords were integrated to eliminate low-quality traffic, while A/B testing refined ad creatives for better click-through performance.

Conversion Tracking & Reporting:
We established a real-time reporting dashboard integrated with Google Analytics and Tag Manager. This allowed transparent tracking of conversions, cost per lead, and campaign ROI – enabling ongoing adjustments that kept results improving month over month.

Data-Driven Optimization

By continuously monitoring weekly performance and adjusting bids, budgets, and campaign types, we maximized reach while minimizing wasted spend – ensuring consistent, profitable lead flow even as competition increased.

This disciplined optimization process is what allowed results to compound over time instead of plateauing.

Results

Increased Online Visibility

Our epoxy flooring client started with no meaningful online presence and a limited marketing budget. Through a focused Google Ads strategy, the campaign generated 1,878 qualified clicks and 14.7K+ impressions, placing Pristine Epoxy Floor Coatings in front of a large pool of high-intent local searchers actively looking for epoxy flooring services.

This foundational visibility was a critical first step in scaling the business toward $75K per month and over $900K in revenue within 15 months.

Targeted Conversions & Cost Efficiency

With 466 total conversions achieved at an average cost-per-lead of $45.45, the campaign maintained a healthy 2.14% CTR, proving that optimized targeting, ad creative alignment, and intent-focused keyword selection attracted only qualified prospects.

By starting with proven PPC fundamentals and layering in remarketing, every click was followed up with targeted ads – maximizing conversion opportunities without wasted spend.

Lead Generation Performance

84% of all conversions came from primary service campaigns directly tied to epoxy flooring and epoxy coatings. This ensured that ad spend was focused on revenue-driving services, translating into a steady and predictable stream of project inquiries across both residential and commercial flooring clients.

This structure allowed the campaign to scale efficiently as demand increased.

Summary of Impact

2.14% CTR with 1,878 total clicks
$45.45 average cost per conversion
84% of all leads generated from epoxy flooring ads
Consistent inbound project inquiries from San Diego homeowners and businesses

If this system can scale a business from zero online presence to $75K per month, imagine what’s possible for established companies with existing traffic and a modest budget.