Services Provided
Meta Optimization
MovementWorks
MovementWorks needed more than just social posts, they needed a consistent presence and clear storytelling on the platforms where their audience already spends time: Facebook and Instagram.
We partnered with their team to deliver end-to-end social media marketing focused on increasing visibility, strengthening engagement, and amplifying their mission across both platforms.
Services included:
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Facebook & Instagram strategy and planning
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Content creation and brand-aligned messaging
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Platform management and scheduling
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Audience engagement and community building
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Performance tracking and ongoing optimization
What We Did
Telling the MovementWorks Story on Facebook & Instagram
We began by aligning on MovementWorks’ mission, voice, and audience to ensure every post felt authentic and intentional across Facebook and Instagram.
From there, we built a structured content system designed to perform well on both platforms while staying true to the organization’s values.
Our approach included:
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Developing a consistent Facebook and Instagram content calendar
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Creating visually engaging posts optimized for each platform
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Writing captions that told meaningful stories and encouraged conversation
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Using relevant hashtags and platform best practices to expand reach
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Actively engaging with followers through comments and interactions
Each post was crafted to educate, inspire, and build trust, not just fill a feed.
Results
Increased Engagement and Visibility on Facebook & Instagram
With a clear strategy and consistent execution, MovementWorks experienced noticeable improvements across Facebook and Instagram.
Key outcomes included:
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Increased reach and visibility on both platforms
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Higher engagement through likes, comments, shares, and saves
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Improved message consistency and brand recognition
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A more connected and engaged online community
Most importantly, MovementWorks established a reliable, professional social media presence that continues to support their mission and long-term growth.
SKILLS & TECHNOLOGIES
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