Services Provided
Local SEO
INNOVATIVE CONCRETE SURFACES
Innovative Concrete Surfaces (ICSurfaces), a decorative and concrete finishing company based in San Diego, partnered with deviateMEDIA to improve their search visibility and lead generation across high-value local concrete flooring terms.
The goal was to capture consistent local traffic, improve visibility, and ranking for high-value keywords related to their core services.
What We Did
1. SEO Audit & Foundation
We conducted a comprehensive technical and on-page SEO audit to identify ranking barriers and optimization opportunities. This included improving metadata, schema markup, and internal linking to strengthen crawl efficiency and page authority across key services.
2. Keyword Strategy & Content Optimization
Using in-depth keyword research, we mapped high-traffic search terms across ICSurfaces’ core services – including concrete sealing, stamped concrete, and resurfacing. Key landing pages were restructured with optimized copy, intent-driven headings, and conversion-focused calls to action.
3. Local SEO Enhancement
We optimized ICSurfaces’ Google Business Profile, expanded location-based content, and built consistent NAP (Name, Address, Phone #) citations to improve their visibility within the Top 3 local map pack for “Concrete Contractor San Diego.”
4. Authority & Link Growth
To boost domain credibility, high-quality backlinks were earned from construction, home improvement, and local directories – helping ICSurfaces establish itself as a trusted brand in the San Diego flooring industry.
Results
Organic Growth
Within two months, ICSurfaces achieved measurable SEO growth, securing multiple top-ranking keywords and driving consistent visibility for high-intent local searches. These results translated into stronger brand authority and qualified project inquiries across San Diego.
Ranking Gains
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1st position achieved for “Textured Concrete Driveway” & “Decorative Concrete Near Me”
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Top 3 rankings for “Concrete Staining San Diego” & “Concrete Resurfacing San Diego”
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Top 10 for “Stamped Concrete San Diego” & “Concrete Sealing Costs”
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10 of 14 tracked keywords now appear within the Top 100
Visibility Expansion
ICSurfaces recorded continuous upward movement, with over 99+ position gains across high-value keywords. This steady climb strengthened visibility in both organic and local map results, capturing a growing share of regional flooring searches.
Market Impact
The SEO strategy established ICSurfaces as a recognized leader for decorative and concrete flooring services in San Diego. Sustained keyword momentum continues to deliver new inquiries, conversions, and measurable ROI for long-term business growth.
SKILLS & TECHNOLOGIES
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“Greg and team optimized the website for StormChamber. Since the SEO, we have jumped to the top of the search engines and Greg has helped us stay there. Not only is Greg’s team good at SEO, but they also have great web design team. Check out the website they did for us: www.stormchambers.com”
“Greg Maestro has proven to me time and again that he is a strong vendor partner. His ability to harness experts in design and manage them to provide you with the results that are beyond expectations is amazing. At NeighborWorks America, it is not uncommon to have projects with short turn times and he has…
“DeviateMedia has been serving Solutions Developers for four years and they are a trusted vendor that is able to deliver under aggressive schedules. DeviateMedia has helped us with every aspect of our branding, including our logos, web design, advertising, marketing and trade show collateral. Greg and his team are fun to work with, value conscious…
“Since we participated in Deviate Media’s search engine program we have seen an increase in website traffic that actually converted into sales. Before Deviate Media we weren’t ranking well in the search engines, now we’re on the 1st page! They did a great job re-designing our website, corporate ID, trade show booth and brochures. We’re…
“We just wanted to thank you for your knowledge and assistance in the selection and redesign of our website. You listened to what we wanted and helped us to achieve that goal. It’s been a pleasure having my staff work with you.”
“Deviate Media accomplished in five days what we had been trying to do for the last several years. We improved our web image at a fraction of the time and cost. We’ll certainly be using Deviate Media for future projects.”
“Greg has been a strong asset to the Sage Partner Marketing program, providing innovative, cost-effective web solutions for the Sage partners. I appreciate Greg’s insight into developing new products that fit the partners’ marketing needs – to build awareness and generate leads. He has helped partners of all sizes- from national partners to one-man-shops. I…
“We’re happy to promote Deviate Media, they do great work! We’ve been doing business with them for over four years and continue to rely on them for our print, web and presentation needs. We were awarded a contract from NASA that Deviate Media helped us win. We’ve recommended their services to many of our clients…
“Deviate Media delivered a final product that far exceeded our expectations. They thought of things that never even crossed our mind in the planning process. I would highly recommend them to any company considering a new website design.”
“The staff at Deviate Media were easy to work with and went the extra mile for us. They worked overtime to help us launch a website in time for a seminar. We’re very happy with our new website and will be using Deviate Media for our search engine optimization efforts.”
“Deviate Media was the first Search Engine Optimization Preferred Vendor and was invited to present at Sage’s annual channel partner conference on SEO and website design. He is great to work with and puts his customers first. I’ve hired Deviate Media for several website projects and highly recommend Greg. “
“We have received such a positive response to our new web site, I wanted to thank everyone at Deviate Media for doing a great job! We are now projecting the true image of our company, not the misrepresentation we had previously. Our sales have increased since our launch due to our new creditable and professional…
“Greg and his company did work for me and for many Sage Business Partners during the 3 years I worked with him. He specialized in innovative online marketing solutions for websites and I frequently called upon him as an expert speaker at workshops to teach Sage Business Partners how they could improve their websites. Many…
Deviate Media offered excellent turnkey website solutions for Sage Software business partners. Greg is professional, accommodating and timely. He certainly added tremendous value to the Sage Turnkey Program. I would be delighted to partner with Greg in the future due to his attention to detail and quality work.
“Everyone at Deviate Media has been a pleasure to work with. Their team has helped us achieve visibility in the search engines, increase sales and gain brand awareness. We’ve been working with Greg and his designers for almost six years now and they are our design and marketing team. They’ve done everything from our tradeshow…
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