Services Provided
Pay Per Click
PRISTINE EPOXY FLOOR COATINGS
Pristine Epoxy Floor Coatings, a San Diego – based residential and commercial flooring company, partnered with deviateMEDIA to expand their digital footprint and generate consistent, high-quality project inquiries.
The campaign focused on targeting high-intent searchers actively looking for epoxy flooring, epoxy coatings, and garage floor systems, driving measurable growth through optimized Google Ads performance
What We Did
Campaign Launch & Strategy:
We built a complete PPC framework optimized for lead generation, creating tightly themed ad groups targeting epoxy and commercial flooring services. Advanced conversion tracking was implemented across forms and phone calls, ensuring every lead was traceable and measurable.
Search Intent Targeting:
Ad groups were structured around top search terms with strong buyer intent. By refining match types and ad copy variations, we captured traffic from users ready to book quotes and consultations – not just browsing.
Performance Optimization:
Our specialists continuously analyzed campaign data, adjusting bids and keywords to improve cost efficiency. Negative keywords were integrated to eliminate low-quality traffic, while A/B testing refined ad creatives for better click-through performance.
Conversion Tracking & Reporting:
We established a real-time reporting dashboard integrated with Google Analytics and Tag Manager. This allowed transparent tracking of conversions, cost per lead, and campaign ROI – enabling ongoing adjustments that kept results improving month over month.
Results
Increased Online Visibility:
The Google Ads campaign generated 1,878 qualified clicks and 14.7K+ impressions, placing Pristine Epoxy Floor Coatings in front of a large pool of active local searchers.
Targeted Conversions & Cost Efficiency:
With 466 total conversions achieved at an average cost-per-lead of $45.45, the campaign maintained a healthy 2.14% CTR, proving that optimized targeting and creative alignment attracted only high-intent prospects.
Lead Generation Performance:
84% of all conversions came from the primary service campaigns, directly tied to epoxy flooring and epoxy coatings. This translated to a steady stream of project inquiries across both residential and commercial flooring clients.
Data-Driven Optimization:
By monitoring weekly performance and adjusting budgets across campaign types, we maximized reach and minimized wasted spend – ensuring consistent, profitable lead flow.
Summary of Impact
- 2.14% CTR with 1,878 total clicks
- $45.45 average cost per conversion
- 84% of all leads generated from epoxy flooring ads
- Consistent inbound project inquiries from San Diego homeowners & businesses
SKILLS & TECHNOLOGIES
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