Services Provided

Social Media Optimization

 

CHALLENGE

Nautical Bowls, a vibrant and health-focused food brand, sought to enhance their social media presence to engage with their audience more effectively and drive traffic to their store. With a diverse menu of nutritious bowls made from high-quality, natural ingredients, Nautical Bowls aimed to connect with health-conscious consumers who value wellness and an active lifestyle. They required a strategic social media optimization plan to boost brand visibility, increase engagement, and convert followers into loyal customers. By leveraging the power of social media, Nautical Bowls aspired to build a robust online community that would reflect their brand values and support their growth objectives.

CUSTOMER

Nautical Bowls Wilmington

WHAT WE DID

Content Creation / Audience Engagement / Hashtag Strategy

SOLUTION

We implemented a comprehensive social media optimization strategy tailored to Nautical Bowls’ needs, focusing on content creation, audience engagement, and brand consistency.

Strategy and Execution:

  • Content Creation: Developed visually appealing and engaging content, including photos, videos, and graphics that highlight Nautical Bowls’ products and brand values. The content was designed to showcase the freshness and quality of their bowls, appealing to health-conscious consumers.
  • Audience Engagement: Implemented strategies to actively engage with followers through comments, messages, and interactive posts. We organized contests, giveaways, and polls to encourage interaction and foster a sense of community.
  • Hashtag Strategy: Created a targeted hashtag strategy to increase post visibility and reach a broader audience. We identified and utilized popular and relevant hashtags to enhance discoverability and attract new followers.
  • Analytics and Optimization: Regularly analyzed social media metrics to optimize content strategy and improve engagement rates. We conducted A/B testing on post formats, captions, and posting times to identify the most effective approaches.

RESULTS

Our social media optimization efforts for Nautical Bowls have significantly enhanced their online presence and engagement. By focusing on high-quality content creation and strategic audience engagement, we successfully increased their visibility and fostered a strong community of loyal followers.

  • 30 Days of Organic Posting on Facebook and Instagram:
    • Page Impressions:
      • Facebook: 4.9K
      • Instagram: 2.9K
    • Total Engagements: 112
  • Increased Engagement Rates: Achieved a substantial increase in likes, comments, and shares, demonstrating higher audience interaction.
  • Enhanced Brand Visibility: Improved brand recognition and awareness through targeted content, resulting in an increase in brand mentions and shares, amplifying Nautical Bowls’ presence across social media platforms.
  • Boosted Customer Traffic: Successfully drove more traffic to Nautical Bowls’ store through effective social media campaigns.

SKILLS & TECHNOLOGIES

Social Media Strategy
Content Creation
Audience Engagement
Hashtag Strategy
Analytics and Reporting
Copywriting
Graphic Design
Canva
0
Days Turnaround
0
Specialists
0
Prototypes Done

OUR WORK

We work closely with our clients to deliver a strategy that generates results.  Contact us today to discuss your next project.

   

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