Can customers find your brand on the various online platforms they use?
Customers today are connecting with brands online. They use various platforms to find brands that offer the products and services they need.
Gain an advantage by owning the exact match of your brand for account names, handles, and URLs in social media, blogs, and online directories.
Gain a bigger advantage with professionally designed profiles and pages!
What if customers tried to connect with you but found a different business owning your name?
What if they didn’t find your page welcoming?
What if they couldn’t find you at all?
In these cases, you have missed a connection and lost a potential customer.
We don’t want this to happen to you.
You need to claim, secure, and establish your brand today on major online channels.
We are here to help you with that.
According to research:
- 95% of companies admit that claiming and securing their online real estate is critical for their ongoing success
- 75% of tweets go to the wrong Twitter handle because companies do not own the handle that matches their brand name
- 50% of initial customer interaction goes to the wrong account because of different Facebook and Twitter handles
- 80% of social network users connect to brands through Facebook
- 85% of fans of brands on Facebook recommend brands to others
- 50% of active Twitter users follow companies, brands or products
- 76% of searches in online directories result in a purchase, or an intent to purchase
- 62% contact a business by phone
- 31% contact a business in person
- 62% of businesses have acquired customers through LinkedIn
- 52% have acquired customers through Facebook
- 44% have acquired customers through Twitter
Ensuring that your profiles, account names, handles, and URLs match your brand name will not only protect your brand in different web properties; it will also help prospects and loyal customers find you.
With our Brand Establisher service, you’ll be relieved that the accounts we have secured for you on major online channels are yours forever and that your profiles and business pages are well-designed and optimized to welcome followers, fans, and connections even if you haven’t decided to run a full-blown digital marketing campaign yet.
ESTABLISH YOUR BRAND ON SOCIAL MEDIA AND LOCAL DIRECTORY PROFILES TODAY!
We will setup your social media, blogs, and local directory profiles, as well as design and optimize them for you.
We’ll do all of the following for you:
Facebook Profile Creation, Design & Optimization
- Facebook Profile Creation & Optimization
- Banner Customization of Facebook Profile
- Banner Image Sourcing, Editing, Resizing, and Customizing
- Facebook Business Page Creation & Optimization
- Facebook Business Page Design w/ Image Sourcing, Editing, Resizing, and Customizing
- Facebook Profile Information Population
- YouTube Channel Creation & Optimization
- Unique Email Account Creation (if required)
- YouTube Channel Design w/ Image Sourcing, Editing, Resizing, and Customizing
- Image Sourcing for Design
- Image Editing and Resizing
- Image Cleaning and Finalizing
- YouTube Channel Profile Information Population
Google+ Profile Creation, Design and Optimization
- Google+ Profile Creation & Optimization
- Unique Email Account Creation (if required)
- Banner Customization of Google+ Business Page
- Banner Image Sourcing, Editing, Resizing, and Customizing
- Google+ Business Page Creation & Optimization
- Google + Profile Information Population
Blogger Setup and Design
- Blogger Account Creation and Optimization
- Blogger Theme Implementation (Design)
- Google Plus Authorship Inclusion
Twitter Setup and Design
- Twitter Profile Creation & Optimization
- Background Customization of Twitter Page
- Twitter Page Information Population
Where is your competition getting their patients from?
How can your cosmetic surgery brand be well-known and trusted more by people than your competition?
We understand your challenge. And we know exactly how to help you.
In times like these, when mobile devices, social media sites, and search engines greatly influence consumer behavior and buying decisions — online marketing can help you target more potential patients, convert them and run a successful business.
On one hand, online marketing has allowed smaller businesses to expand their visibility . While on the other hand, it has allowed bigger businesses to become more connected and accessible to local customers.
As a cosmetic surgeon seeking out for ways to be more visible and connected to potential patients, you need to adapt to technological and marketing advancements. You need to have a strong presence online where potential clients are on the lookout for cosmetic surgeons like yourself. You need online marketing for your cosmetic surgery office today!
Of course, dozens of online marketing firms offer their services to you, but how would you know which one to choose?
It’s easy. Go for the one who knows your industry very well.
The rise of mobile technology and social media has led to the emergence of the most prominent online trend today—selfies.
In a survey, one in three surgeons saw an increase in requests for procedures due to patients’ increasing desire to look their best on social media sites like Facebook and Instagram.
Women still lead the number of cosmetic surgery patients, representing 81% of the total number of persons who have undergone surgical and non-surgical procedures.
Additionally, statistics show that there is an increase in younger people undergoing cosmetic surgery nowadays, as more than half (58%) of the surgeons surveyed have seen an increase in demand for cosmetic surgery or injectables for those under 30.
As the demand for cosmetic surgery procedures grows, so is the need to implement effective online marketing to target the market that has become Internet-savvy. Take a look at these statistics:
- 8 out of 10 patients (80%) begin at search engines like Google, Bing and Yahoo to find cosmetic surgery practitioners
- 60% of patients go online to get information about cosmetic surgery
- 47% get information from social media
- 30% get information from online forums and chat rooms
- 25% have watched an online video about health or medical procedures, such as cosmetic surgery
- 44% of cosmetic surgeons identify ‘patients becoming more educated about cosmetic surgery’ as a rising trend.
We can give your cosmetic surgery practice the lift it needs with online marketing.
Many online marketing firms may claim that they can help you with your marketing efforts. However, they don’t have enough knowledge about the industry that you’re in. Well, you can afford to be picky.
Your potential patients are accessing information to learn more about cosmetic surgery. Your website must provide the content they need, which in the same process, demonstrates your expertise to earn their trust.
We understand your needs. We know the right strategy and tactics to implement in order to target your potential patients. We’ll let them know that you are the best at what you do.
Here’s a list of our services:
- Brand Establisher: We secure your accounts in different online platforms, complete with professional design and optimization, to establish the brand of your cosmetic surgery practice.
- Web Design: We provide professional and mobile-responsive web design that reflects your brand and caters to both desktop and mobile users.
- SEO: We offer cutting-edge SEO services that will ensure you gain higher rankings on search engines’ results pages whenever potential patients look for information about cosmetic surgery practitioners.
- Local Buzz: We establish your local online presence by optimizing your listings in directories and maps so potential patients may easily locate you.
- Social Media Optimization: We boost your presence across various social media platforms to help you drive more engagement and traffic.
- PPC Advertising: We increase your online visibility by implementing the proper pay per click (PPC) advertising strategies that match your industry.
- Online Reputation Management: We take care of your online reputation by increasing genuine positive reviews that can push down negative reviews about your services, if there’s any.
- Website Audit: We do an in-depth analysis of your website to ensure that you can rank on search engines.
- Brand Booster: We publish content about your services in the form of articles, videos and blogs so you can improve your brand’s presence.
There are many companies looking for your accounting services. People need you.
Can they find you online?
If you’re stuck in your office, hoping that potential clients will come knocking at your door because they saw your ad placement in the yellow pages, then you might end up disappointed.
More and more people are looking for accounting firms online. They need your expertise and your services. Can they find you when they search on Google? If not, then you should be worried.
You need to integrate online marketing into your accounting practice right here, right now, so people can find you easily. But do you know where or even how to start?
Don’t worry, we understand where you’re coming from. We can help you.
As modern technology continues to develop and improve our lives, people have increased their online activities, as they’re eager to maximize the Internet’s full potential. In fact, many people have created online profiles. From Facebook and Twitter to LinkedIn—you name it; people are active in every social media platform!
As a result, traditional forms of advertising are gradually losing their effectiveness. Why give out flyers and brochures when most potential clients are searching for your firm online?
The majority of businesses know and understand this. Pretty much all of your colleagues are applying online marketing tactics to become more visible to potential clients. The results are great: they now get more visits than usual, and they close deals regularly. While you may want to apply online marketing tactics to your accounting firm as well, the problem is, you don’t really know how it works.
Many online marketing agencies will claim that they can help you. They will lure you with terms like “credible” or “professional” even though they don’t know the inner-workings of your industry.
Don’t fall victim to their rhetoric. Choose the marketing agency that perfectly understands your practice.
A study discovered that clients pass through five stages when selecting an accounting firm:
- They recognize a need or opportunity
- They seek alternatives
- They pick the contenders
- They narrow the field, and
- They select the firm.
More and more accounting firms are investing in online marketing to reach a wider audience. Another study found that potential clients will search for expert service providers online rather than rely on word-of-mouth recommendations when looking for a firm.
Take a look at these figures
- Thirty-one percent (31%) of potential clients will search online
- Nineteen (19%) will rely on recommendations
The use of chiropractic or osteopathic manipulation has remained stable through the years. There are 19.4 million adults who have sought for chiropractic help at one point in their lives. And there are 1.9 million children who have sought for chiropractic help at one point in their lives, according to the National Health Interview Survey, National Center for Health Statistics (NCHS).
Can patients find you when they search online?
Patients are increasingly going online to find you.
Word of mouth is still a powerful medium, but at the same time, patients are increasingly turning to online channels to look for chiropractors.
According to Spine-Health, fifty-five percent of patients have said they used online resources to find and evaluate chiropractors. Of those who 55% who use online resources, 44% used at least two online resources, and 15% used three or more online resources. What online channels are best for you?
Your Competitors are ramping up their online marketing efforts.
According to research, majority of chiropractors execute multiple online marketing activities to reach out to patients. Fifty-nine percent use more than 5 activities, 25% use 3 to 4 activities, and 16% use 1 to 2 activities. So what are you going to do?
Chiropractors who engage in multiple marketing activities can reach new patients better.
Of the chiropractors who can reach new patients, 61% of them use 5 marketing activities, 14% use 1 to 2 activities, and 25% use 3 to 4 activites.
On the other hand, the chiropractors who cannot reach new patients are composed of the following: 48% of them use 1 to 2 marketing activites, 21% use 3 to 4 activities, and 31% use 5+ activities. Do you have more than one marketing activity at play?
Social media plays a big role in chiropractors’ marketing efforts.
Seventy percent of chiropractors use social media, namely: Facebook, Twitter, Yelp and LinkedIn. Are you missing out on opportunities to reach new customers through social media?
Online channels are strong sources of new patients for chiropractors.
Sixty-six percent get new patients through their website, 14% get new patients through social media, and 13% get new patients through online advertisements, such as PPC.
Do you have a website? Is it mobile-friendly? Do you implement SEO for your site? Do you have social media accounts and use them? Do you implement PPC?
With our services and expertise, we are ready to be your online marketing backbone. Fill out the form and contact us now for a consultation!
We know your industry.
Do you know how the internet is changing your patients’ behavior today?
In one study, 77% of people say they began at a search engine like Google, Bing or Yahoo when they last searched for health or medical information, as well as for a doctor or health professional.
- 72% of users say they looked or health information online within past year.
- 35% of adults say that at one time or another, they have gone online specifically to try to figure out what medical or health condition they or someone else might have. We call them online diagnosers.
- 46% of online diagnosers say that the information they found online led them to think they needed the attention of a medical or health professional, such as dentists.
- 53% of online diagnosers followed-up with a medical or health professional, including dentists, after their online diagnosis.
- 52% of smartphone owners gather health-related information and health-related services on their phones.
- 34% of people have read about someone else’s experiences with medical or health issues online.
We know how to help you make a dent in the online world for your dental practice.
We have services that cater to your needs as a business owner of dental services in order to market your practice online. We know that dentists are more concerned with dental work and managing their business than launching and maintaining online marketing campaigns.
This is where we come in. Our goal is to help your dental service become successful online.
How do we do that?
We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.
Google is Increasingly Aligning Google Search with the Needs of Mobile Users
In November 2014, Google announced via its Webmaster Central Blog that it would start adding a “mobile-friendly” label to mobile search results to “make it easier for [mobile users] to find the information that they’re looking for”. According to Google, a web page is eligible for the mobile-friendly label if it meets the following criteria as detected by Googlebot:
The web page avoids software that isn’t common on mobile devices (ex: Adobe Flash)
The web page utilizes text that is readable without zooming
The web page sizes content to the screen so that users don’t have to scroll horizontally or zoom
Links on the web page are appropriately spaced so that users always tap on the correct link
The announcement further stated that Google was experimenting with using the mobile-friendly criteria as a ranking signal.
The following year, Google announced that starting on April 21, 2015, Google would be expanding its use of mobile-friendliness as a ranking signal. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Google has made it very clear that the mobile-friendly update (which was subsequently dubbed “Mobilegeddon” and “Google Mice”) only affects search rankings on mobile devices and applies to individual web pages, not entire websites.
Fortunately, Google has given webmasters and entrepreneurs handy tools that will help them determine if their web pages/websites are deemed mobile-friendly by Googlebot. Webmasters and entrepreneurs who want to test some of their web pages can use the Mobile-Friendly Test, whereas those who want to test their websites can use their Webmaster Tools account to get a complete list of mobile usability issues using the Mobile Usability Report.
Google’s Mobile Search Results are Now Overwhelmingly Mobile-Friendly
Prior to the rollout of Google Mice, as much as 40% of all websites failed to meet Google’s mobile-friendly criteria. Though the update had the potential to drastically affect the mobile rankings of two out of five websites, the immediate impact of Google Mice’s rollout appeared to be insignificant.
While it’s clear that the immediate impact of Google Mice’s rollout wasn’t as severe as some predicted, some pundits say it’s because many webmasters and entrepreneurs heeded Google’s advice and invested in mobile-friendly or responsive web pages. Two months after announcing Google Mice’s rollout, the tech giant noted a 4.7% uptick in the proportion of sites deemed mobile-friendly, with Google “[hoping] to see even more in the coming months.”
More recent studies indicate that 83% of the time, the top result on Google Search is tagged as mobile-friendly, and the top three results are tagged as mobile-friendly 81% of the time. Meanwhile, for the top ten positions on the first page of Google’s mobile search results, an astonishing 77% of search results are considered to be mobile-friendly.
Go Mobile-Friendly or Watch Google Mice Chew Your Mobile Rankings
It is clear from these and other studies that Google is reducing the rankings of websites deemed non-mobile-friendly on its mobile search results. If your business website and other web properties fail to meet Google’s mobile-friendly criteria, their rankings on the mobile search engine results pages (SERPs) will be downgraded significantly.
Imagine a scenario in which your website and other web properties get pushed to pages 10, 20, or even 50—if not entirely disappear from Google’s mobile SERPs. Think of the catastrophic impact this would have on your traffic, conversions, sales, and revenue. Make no mistake: most of your competitors have upgraded their business websites to make it mobile-friendly.
Even if you offer the best services and products to your target market, or have a well-established client base, if your website and other web properties disappear from Google’s mobile search results, all the traffic, conversions, sales, and revenues that should have gone to you will instead go to your competitors. By failing to act in time by upgrading your website, you are essentially giving your competitors free business.
You’re great at what you do (and your customers know it). However, you probably don’t have the expertise that is needed to upgrade your website to mobile-friendly status.
Never fear because we’re here to help!
We offer our clients professional web design services that reflect their branding. Our web design services strive to be user-friendly, SEO-friendly, content-driven, and just as importantly, mobile-friendly.
We’ll upgrade your website so that it adjusts and displays seamlessly across an array of devices, helping you target potential and existing clients who’re using desktop computers, mobile devices, tablets, and other devices.
Send us an email now or call us so we can schedule a free consultation with you today.
Why Having a Professionally Designed and Mobile-Friendly Website is Essential for Veterinary Practitioners
It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your prospects to choose your office over the competition?
Many of your prospective clients are looking for reputable veterinarians online via search engines, social media sites, and online business directories. According to Pew Research Center, 77% of online medical information seekers begin at a search engine such as Google, Bing, or Yahoo.
Moreover, a lot of online health information gathering no longer takes place exclusively on desktop computers, as online searchers also use smartphones, tablets, and other devices to gather online medical information.
Your prospective clients are using their smartphones increasingly while on the go. According to Pew Research Center, 52% of smartphone owners gather health information using their phones. In other words, when their pets are in need, pet owners are just as likely to turn to their smartphones as they would to their computers when searching for reputable veterinarians and online medical information.
When your prospective clients search for veterinarians online, will they find your website?
According to the latest statistics from comScore, more than three-fourths of all digital consumers use both desktop and mobile platforms. Such consumers are known as “multi-platform” users. To market your veterinarian services to multi-platform users, you’ll need to ensure that your website is mobile responsive (i.e. the layout and/or content adapts based on the size of the screen).
While you may have an existing website to market your business online, is this website mobile responsive? Is your website regularly updated and optimized to provide the best experience to multi-platform users? Just as importantly, what does Google Search think of your website?
In February 2015, Google engineers announced that Google Search would be expanding the use of mobile-friendliness as a ranking signal. To make a long story short, if your website does not carry Google’s “mobile-friendly” label, after April 21, 2015, your website may not show up for any Google searches performed on mobile devices. As a consequence, your website could plummet so drastically in rankings on the search engine results pages that it might as well cease to exist.
Many tech experts are calling this algorithm update the Google “Mice” update. If you fail to optimize your website, Google’s little rodents will soon be chewing away at your rankings on mobile search results.
“But my practice is doing just fine. I get lots of great referrals and get decent foot traffic.”
Your business may be doing fine for now, but if you fail to keep up with the marketing efforts of your competitors, you may eventually see yourself left behind. Recent research indicates that 77% of veterinarians are promoting their using professionally designed websites.
Your competitors are keeping up with the needs of digital consumers and the latest technological innovations. They’re optimizing their websites for Google Mice and driving more targeted traffic to their websites. They’re bent on converting their site visitors into customers. They’re implementing long-term strategies designed to sustain revenue and business growth.
Busy professionals like you don’t have the time to worry about optimizing websites. How can you continue to meet the needs of your clients and market your services effectively to online prospects?
We’re here to help.
We can update your website, making it more functional and navigable, and better equipped to nurture leads and convert them into clients. We can make your website more mobile-friendly for Google “Mice”.
Send us an email now or call us so we can schedule a free consultation with you today.
People are now asking online, “Where should I eat today?”
Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks.
Do you come up in these searches? Are you active on social media?
When consumers were asked what businesses they’re looking for when conducting specific business searches, sixty-seven percent (67%) responded with restaurants.
Restaurants continue to dominate the local search landscape with thirty percent (30%) searching via mobile phones, twenty-eight percent (28%) via tablets, and twenty-four percent (24%) via PCs.
Seventy-eight percent (78%) of your potential customers read online customer reviews for restaurants.
Do you have positive ratings on local review sites?
Ninety-three percent (93%) of your potential customers use their mobile devices to find a restaurant.
Ninety-five percent (95%) of them also use local review sites regularly to find restaurant phone numbers.
While ninety percent (90%) of them also use their mobile devices to check out the menu.
More importantly, mobile users who search for restaurants have an eighty percent (80%) purchase rate.
And not only that, the initial research-to-purchase cycle is fast with sixty-four percent (64%) of consumers looking to complete their purchase within an hour.
And here is something to chew on; hungry consumers are turning to their smartphones and tablets to place orders online for pick-up or delivery, with more than two-thirds (2/3) or sixty-nine percent (69%) saying they have ordered online via their mobile devices.
Can your restaurant be found in local listings? Is your website mobile-friendly?
We can help you prepare and spice up your digital marketing so that customers will find you whenever they ask, “Where should I eat today?”
Call us now or fill out the form below to schedule a free consultation with us today.
The eye care industry has displayed growth over the past years, thanks to the strong demand from the rapidly increasing elderly population. In the U.S., the total eye care industry revenue amounts to as much as $15 billion, with an annual growth of 1.6%. To date, there are more than 33,000 optometric businesses in the country.
Can you SEE this growth happening in your own eye care practice in terms of increasing customers?
Potential Patients Use Search Engines to Find Optometrists
When people were asked to think about the last time they searched for health and medical information, including eye doctors, 77% of patients said that they began at a search engine such as Google, Bing, or Yahoo.
Will they find you online and gain information about their eye care needs and feel comfortable to come and see you? Do you have useful and engaging content online? Can they find you on search engines at all?
Go Mobile-Friendly Today
Here’s a fact you need to clearly see:
Fifty two percent (52%) of smartphone owners have looked online for information about health topics, such as specific diseases, treatments, or procedures.
Is your site responsive and mobile-friendly?
Your Online Reputation Matters a Lot
A survey finds that of those adults who use the Internet:
- Eighty percent (80%) have looked online for information about health topics, such as medical eye care, eye exams, prescription eyewear, and contact lenses.
- Thirty four percent (34%) have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.
- And twenty five percent (25%) have watched an online video about health or medical issues.
Are there positive reviews about your eye care products and services online?
We’ll Take Care of Your Digital Marketing while You Take Care of Your Patients’ Eyes
If your answer to any of these questions is “no,” things shouldn’t look as blurry as it seems. We can help you gain a 20/20 vision of your digital marketing success.
Our Online Marketing Services can build and expand your brand’s visibility online!
Fill out the form today or call us now for an appointment.
You may be the best plumber in your town or city, but if you don’t market your services online, you’ll lose out on an important source of business and revenue growth.
Customers Research Online Before Acquiring Services
It doesn’t matter if you’re targeting residential, commercial, or industrial customers, studies indicate that 89% of consumers use search engines before acquiring services.
Are you showing up in the search results when potential customers search for reputable plumbers in their area?
Can they find you in local listings, directories, and blogs?
Do you provide educational content that informs and engages your audience?
Do you have social media accounts that enable potential and existing customers to connect with you?
Are solid online ratings and reviews about your plumbing business accessible to your potential customers?
Customers Use their Mobile Devices to Look for Plumbing Services
A recent comScore study reveals that 61% of digital consumption takes place on mobile and tablet.
Does your website adjust and display correctly across an array of devices?
With Our Online Marketing Expertise, We can Help You Reach More Customers who Need Your Plumbing Services
Don’t crack under pressure if your answer to any of these questions is “no”.
We’re here to help.
The plumbing industry as a whole has been slow to adopt digital marketing tactics, as many prefer word-of-mouth referrals. While your competitors are stuck in the Stone Age, you can race ahead by adopting digital marketing tactics to promote your business online.
Our Brand Optimization service and other online marketing services can build and expand your brand’s presence across the Web and in specific locations.
Allow us to help you funnel in more customers into your pipeline and build a positive online reputation for your brand.
Fill out the form or call us for an appointment.